Not the rule
weekly notes Week 34

The right value in the right place People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this …

Bruno Amaral
Bruno Amaral
25 August, 2023
How to make your own luck
weekly notes Week 33

Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …

Bruno Amaral
Bruno Amaral
16 August, 2023
Knowledge management and robber barons
weekly notes Week 32

Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …

Bruno Amaral
Bruno Amaral
15 August, 2023
PR isn't just about relationships and gurus aren't cool
weekly notes Week 31

On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …

Bruno Amaral
Bruno Amaral
2 August, 2023
weekly notes Week 30

The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …

Bruno Amaral
Bruno Amaral
30 July, 2023
Tarot readings on TikTok and the tech Wizard of Oz
weekly notes Week 29

I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …

Bruno Amaral
Bruno Amaral
24 July, 2023
Everything is a network
weekly notes Week 28

A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …

Bruno Amaral
Bruno Amaral
12 July, 2023
weekly notes Week 27

AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …

Bruno Amaral
Bruno Amaral
2 July, 2023
Tools for branding and tools for the mind
weekly notes Week 26

The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …

Bruno Amaral
Bruno Amaral
28 June, 2023
New tools and same thoughts
weekly notes Week 25

“Think Different” used to be Apple’s motto. Lately I wonder where that motto is in the way they run their business, and how much we are …

Bruno Amaral
Bruno Amaral
27 June, 2023