Currently working as a Digital Intelligence and Strategy consultant as part of the Holding

Work experience

Teaching a Digital Strategy post-graduate course at University of Lisbon, ISCSP

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Consulting work in Corporate Communication, and User Experience

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Latest Writing


What is the future of reasoning?

This was a very interesting find, Michael Stevens (Vsauce on YouTube) puts forward a definition of Reasoning as something that is not limited to our brain and that relies on our ability to communicate. Rebooting Democracy Closer to the end, Michael explains the idea of Lottocracy1. A model of decision making in society where a group of people are selected at random. That is the curious link between that excerpt of the video and the book Rebooting Democracy.
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by Bruno Amaral, 07-May-2021



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How to Design a Communication Strategy


Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formerly in only one. Henry Mintzberg em ‘The Strategy Concept I: Five Ps for Strategy’. 1987 This article became long due to the need not to skip steps and avoid the shortcuts of those who already work in Digital Communication for more than a decade.
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by Bruno Amaral, 19-Sep-2019


The True Measure of a Startup

This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I follow the startup scene in Lisbon from a safe distance. It’s good to be close enough to understand what is going on, and it’s important not to focus too much and lose perspective. The same applies to a number of startups abroad.
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by Bruno Amaral, 24-Apr-2018


The Importance of Proving Authority

Summary Everyone has a right to write and discuss anything they wish, within the boundaries of human rights. Publishing platforms, like Medium, work to organize content and suggest it to us. They want to show us something we like so we spend more time using the site. This is also true for Facebook, Instagram, LinkedIn, and others. The problem is that the recommendation algorithm does not take into account a person’s authority on the subject.
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by Bruno Amaral, 24-Dec-2018

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