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This is My Notebook

We all contain multitudes. People are much more than their Social Media, and those platforms don't give us much room to build on.

This is my playground and scrapbook where I share what I know, what I do, and what I am thinking about.

Inside these pages there are blog posts, in-depth articles, projects, and even games. Each of them, a different piece of me.

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Currently working as a Digital Intelligence and Strategy consultant as part of the Holding

Work experience

Teaching a Digital Strategy post-graduate course at University of Lisbon, ISCSP

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Consulting work in Corporate Communication, and User Experience

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Latest Writing

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Drop dead, digital

This feels more like a rant than my recent reflections about communication and marketing. (I’m using Communication as a word because it’s a broader concept.) I have been pondering a lot around where the web is going, how the web is getting old, and what I have learned from working in the field for over a decade (Written in Portuguese). This one however will be short and it won’t be another post saying that “X is Dead”.
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by Bruno Amaral, 09-Nov-2021

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Stories

Dive into a story or project

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How to Design a Communication Strategy

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Communication

Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formerly in only one. Henry Mintzberg em ‘The Strategy Concept I: Five Ps for Strategy’. 1987 This article became long due to the need not to skip steps and avoid the shortcuts of those who already work in Digital Communication for more than a decade.
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by Bruno Amaral, 19 Sep 2019

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Business

The True Measure of a Startup

This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I follow the startup scene in Lisbon from a safe distance. It’s good to be close enough to understand what is going on, and it’s important not to focus too much and lose perspective. The same applies to a number of startups abroad.
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by Bruno Amaral, 24 Apr 2018

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Web

The Importance of Proving Authority

Summary Everyone has a right to write and discuss anything they wish, within the boundaries of human rights. Publishing platforms, like Medium, work to organize content and suggest it to us. They want to show us something we like so we spend more time using the site. This is also true for Facebook, Instagram, LinkedIn, and others. The problem is that the recommendation algorithm does not take into account a person’s authority on the subject.
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by Bruno Amaral, 24 Dec 2018

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