Latest Writing

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Web

The Web Is Getting Old

The first blog post I wrote was lost, the oldest one I kept is from September 8, 2005. It’s been almost 15 years and I am very happy to see how much better I got in writing and in understanding the world. Keeping a site like this is not just about writing and choosing photos. It takes curation and revising how things are organised to make sure nothing gets lost.
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by Bruno Amaral, 27-Jun-2020

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Stories

Dive into a story or project

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Design a Communication Strategy

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Communication

Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formerly in only one. Henry Mintzberg em ‘The Strategy Concept I: Five Ps for Strategy’. 1987 This article became long due to the need not to skip steps and avoid the shortcuts of those who already work in Digital Communication for more than a decade.
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by Bruno Amaral, 19-Sep-2019

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Business

The True Measure of a Startup

This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I follow the startup scene in Lisbon from a safe distance. It’s good to be close enough to understand what is going on, and it’s important not to focus too much and lose perspective. The same applies to a number of startups abroad.
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by Bruno Amaral, 24-Apr-2018

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Web

The Importance of Proving Authority

Summary Everyone has a right to write and discuss anything they wish, within the boundaries of human rights. Publishing platforms, like Medium, work to organize content and suggest it to us. They want to show us something we like so we spend more time using the site. This is also true for Facebook, Instagram, LinkedIn, and others. The problem is that the recommendation algorithm does not take into account a person’s authority on the subject.
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by Bruno Amaral, 24-Dec-2018

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