Bruno Amaral

253 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of Communication and Digital Strategy at the Lisbon University, and first year Public Relations at the School of Communication and Media Studies.

Communication Stakeholder Mapping at the Spring Barcamp in Porto

Attending a barcamp means that you should do your best to share an idea, projects you are working on, or knowledge that may be useful to others. That alone …

Bruno Amaral
Bruno Amaral
Posted on 14 June, 2010
Communication The future of communication platforms

My last post was about how I see the web, as being made of platforms, channels/instruments, contexts and content. A few days after I pressed publish, Steve …

Bruno Amaral
Bruno Amaral
Posted on 8 May, 2010
Communication Business What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the …

Bruno Amaral
Bruno Amaral
Posted on 26 April, 2010
Communication Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can …

Bruno Amaral
Bruno Amaral
Posted on 7 March, 2010
Communication Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms …

Bruno Amaral
Bruno Amaral
Posted on 29 December, 2009
Web Online Publics, Values and Values Systems

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the …

Bruno Amaral
Bruno Amaral
Posted on 14 December, 2009
Personal A New Direction

This is, I hope, the post you have been waiting for. This blog well no longer be updated and instead will serve as a repository of information, to reflect …

Bruno Amaral
Bruno Amaral
Posted on 4 November, 2009
Communication Geek A clean slate

Some of you may remember a different blog, Relações Públicas. Written in Portuguese, It is still the blog that ranks second for google searches on the …

Bruno Amaral
Bruno Amaral
Posted on 24 September, 2009
Summary, slides and full PDF
Values Systems and Online Publics

The Internet is not a single piece of technology, it is a collection of tools and mechanisms that allow us to communicate and which are faster and more …

Bruno Amaral
Bruno Amaral
Posted on 19 September, 2009
Web What is to come?

I have now an idea on what direction this blog needs to follow. Taking into account that its content will have to be maintained, that several courses still …

Bruno Amaral
Bruno Amaral
Posted on 27 July, 2009
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