Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University
part 1 - framing Cargo Cult UX/Design Tribe was acting out rituals to attract planes carrying goods and food. We take 1000 breaths a day and don’t …
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Biology is an exquisite designer The problem we are asked to design for a future we don’t know how it will be. It’s difficult to look far ahead …
If you don’t anticipate people’s need, you’re not doing UX. All the attempts for anticipating the user’s needs, is actually causing …
We design services and products for a happy outcome but bad news is part of day to day. we don’t get the perfect match on dating apps we don’t …
https://Mural.co What is disruption for business examples of disruption: Wikipedia Amazon Mp3 … GoToMeeting launched HD video calls, it justified …
What makes a design GOOD? Simplicity, a good use of space, when you can’t remove anything else? We are terrible at talking about design. It’s …
There is ambiguity ineherent to architecture. What does good mean? There is no right way. LATCH is our first five iterations to organize things. Niels Bohr …
We use cibernetic tools everyday, from the tutorial videos to the GPS on our car. But The user is doing all of the work. We have limited working memory. …
The name comes from the movie Short Circuit. Remember? A robot is struck by lightning and becomes self aware. His name was Johnny Five and he was friendly …
