Bruno Amaral

253 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of Communication and Digital Strategy at the Lisbon University, and first year Public Relations at the School of Communication and Media Studies.

Knowledge management and robber barons
Week 32

Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …

Bruno Amaral
Bruno Amaral
Posted on 15 August, 2023
PR isn't just about relationships and gurus aren't cool
Week 31

On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …

Bruno Amaral
Bruno Amaral
Posted on 2 August, 2023
Week 30

The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …

Bruno Amaral
Bruno Amaral
Posted on 30 July, 2023
Tarot readings on TikTok and the tech Wizard of Oz
Week 29

I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …

Bruno Amaral
Bruno Amaral
Posted on 24 July, 2023
Everything is a network
Week 28

A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …

Bruno Amaral
Bruno Amaral
Posted on 12 July, 2023
Week 27

AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …

Bruno Amaral
Bruno Amaral
Posted on 2 July, 2023
Tools for branding and tools for the mind
Week 26

The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …

Bruno Amaral
Bruno Amaral
Posted on 28 June, 2023
New tools and same thoughts
Week 25

“Think Different” used to be Apple’s motto. Lately I wonder where that motto is in the way they run their business, and how much we are …

Bruno Amaral
Bruno Amaral
Posted on 27 June, 2023
Week 24

Been trying to catch up with, well, life. Work wise, at the Lisbon Collective we have built an extensive in depth audit for websites of any size. Given a …

Bruno Amaral
Bruno Amaral
Posted on 13 June, 2023
Week 23

This is going to be a shorter newsletter than usual. “Life is what happens when you’re busy making plans” was a very true statement last week. I had the …

Bruno Amaral
Bruno Amaral
Posted on 5 June, 2023
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