Bruno Amaral

668 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

The enshittification of social media and our role as communication consultants
The Web we weave

If you follow me, chances are you work in some sort of communication discipline and are more aware of what social media does to us. Studies abound about …

Bruno Amaral
Bruno Amaral
2 March, 2024
Gregory AI — Artificial Intelligence for Medical Research
Gregory MS What is the Impact of Hope?

In 2019 I was diagnosed with Multiple Sclerosis (MS). It’s a condition where your immune system targets your central nervous system. Your brain, …

Bruno Amaral
Bruno Amaral
27 February, 2024
back to school
weekly notes Week 08

New tips for newcomers There was a surge of new sign-ups this week, so here’s a recap of what to expect. These emails are a review of last week and …

Bruno Amaral
Bruno Amaral
23 February, 2024
Social Fracture, Digital Ownership, and Note Making
weekly notes Week 7

This week’s big thing was OpenAI announcing Sora, and Google’s Gemini. Philippe Borremans’ review of Sora and Gemini is quite complete …

Bruno Amaral
Bruno Amaral
18 February, 2024
Note Taking for Public Relations
Using Obsidian for Stakeholder Mapping

Public Relations is about managing Relationships more than just communication. Obsidian is an app for note taking with flexibility to build your own …

Bruno Amaral
Bruno Amaral
13 February, 2024
Using AI for Content Strategy
weekly notes Week 6

Write once, Publish many The last post about AI adoption turned out better than I expected. One, because it reached more people than I estimated. Two, …

Bruno Amaral
Bruno Amaral
11 February, 2024
Euroblog

The Euroblog conference was first organised by Philip Young, and Philippe Borremans I believe. It later turned into the Euprera Spring Symposium. It was at …

Bruno Amaral
Bruno Amaral
8 February, 2024
Adoption of AI and Crypto Games
weekly notes Week 05

I am doing something different for this edition. It’s the first time that it goes out without using Substack, using a tool built with ChatGPT and …

Bruno Amaral
Bruno Amaral
3 February, 2024
How it started and how it's going
AI Adoption in Public Relations

info This post is to see if I can get back into the habit of “thinking out loud”. I am also trying a new method to use obsidian to write posts. …

Bruno Amaral
Bruno Amaral
1 February, 2024
Content Strategy, Market Protection, and Reputation
weekly notes Week 4

Work is picking up speed and that shows in the review for week 4. I did find time to work on implementing an idea that Rui Carmo has on his blog, the Tao …

Bruno Amaral
Bruno Amaral
29 January, 2024