Bruno Amaral

652 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

Social Fracture, Digital Ownership, and Note Making
weekly notes Week 7

This week’s big thing was OpenAI announcing Sora, and Google’s Gemini. Philippe Borremans’ review of Sora and Gemini is quite complete …

Bruno Amaral
Bruno Amaral
18 February, 2024
Note Taking for Public Relations
Using Obsidian for Stakeholder Mapping

Public Relations is about managing Relationships more than just communication. Obsidian is an app for note taking with flexibility to build your own …

Bruno Amaral
Bruno Amaral
13 February, 2024
Using AI for Content Strategy
weekly notes Week 6

Write once, Publish many The last post about AI adoption turned out better than I expected. One, because it reached more people than I estimated. Two, …

Bruno Amaral
Bruno Amaral
11 February, 2024
Adoption of AI and Crypto Games
weekly notes Week 05

I am doing something different for this edition. It’s the first time that it goes out without using Substack, using a tool built with ChatGPT and …

Bruno Amaral
Bruno Amaral
3 February, 2024
How it started and how it's going
AI Adoption in Public Relations

info This post is to see if I can get back into the habit of “thinking out loud”. I am also trying a new method to use obsidian to write posts. …

Bruno Amaral
Bruno Amaral
1 February, 2024
Content Strategy, Market Protection, and Reputation
weekly notes Week 4

Work is picking up speed and that shows in the review for week 4. I did find time to work on implementing an idea that Rui Carmo has on his blog, the Tao …

Bruno Amaral
Bruno Amaral
29 January, 2024
Simplify Your Life With Markdown

Markdown syntax is simple and great for taking notes in any app you use. That app may even have planned for you to use markdown syntax but forgot to tell …

Bruno Amaral
Bruno Amaral
24 January, 2024
Having fun with code, Google's AI trouble, and Content Curation
weekly notes Week 03

Coding fun with ChatGPT It’s not really coding, it’s more like being able to provide good instructions and description of the expected output. …

Bruno Amaral
Bruno Amaral
20 January, 2024
Prototypes and Strategy
weekly notes Week 02

Prototype with ChatGPT Do you remember a website called del.icio.us? It was sort of a mix of microblog and bookmark manager. You could keep track of the …

Bruno Amaral
Bruno Amaral
14 January, 2024
Future You and the Rise of the Fediverse
weekly notes Week 01

The first week of 2024 is past and we’re all focused on our goals, and on improving our well-being in some way. So I am going to give you an idea …

Bruno Amaral
Bruno Amaral
4 January, 2024