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Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University
![Week 24](https://brunoamaral.eu/post/the-short-story-of-ai/images/_hu78e90fe181b84653d1ca3d0c4ca068da_433277_2e83214715272adf4f70a1893f171dd7.jpeg)
This last week was … sort of odd on a personal level. Got some more work done on Gregory AI, making the system able to monitor different research …
![Week 21](https://brunoamaral.eu/post/is-delulu-the-solulu-and-wheres-my-ai-assistant/images/delulu-is-the-solulu_hu6a9f098e32de9a64d71e0921addcf135_352632_402x269_fill_q75_h2_lanczos_smart1_2.webp)
I was losing my grip on a lot of things the previous week. People and other responsibilities were pulling me in, rightfully so, and I hit the brakes. After …
![Week 19](https://brunoamaral.eu/post/lisbon-collective-the-value-of-the-open-source-community-and-what-companies-dont-want-you-to-know/images/open-source-community-public-relations_hu45d38500aa9582a06d8f15853e8a2851_679030_402x269_fill_q75_h2_lanczos_smart1_2.webp)
@Lisbon Collective - WordPress Consultancy and Hosting Sometimes people come to us to “rescue” a website from technical debt, slow performance, …
![Week 18](https://brunoamaral.eu/post/values-and-decision-making-consulting-in-the-age-of-ai-and-how-to-learn-to-code/images/public-relations-values-system-code-ai_hu0aea2a232b36cb35f0b576ecaa3b15df_537022_402x269_fill_q75_h2_lanczos_smart1_2.webp)
What matters is not just what we say, it’s also how we do things This should go without saying but it was meaningful to me this week. Alongside the …
![Week 17](https://brunoamaral.eu/post/humane-ais-pr-nightmare-building-our-ai-assistants-and-internal-communication/images/simon-harmer-OMJyW_BrHCs-unsplash_hufe92f1ce4f7e0dc1139ee909912b60b4_695425_402x269_fill_q75_lanczos_smart1.jpg)
PR crisis for Humane and its AI Pin The idea is simple but the execution is hard. This pin is your personal assistant and can be worn on clothing so you …
![Week 16](https://brunoamaral.eu/post/ai-as-an-ubiquitous-tool-and-its-original-sin/images/artificial-intelligence-is-a-little-evil_hub312383ce5e2220cf890a80ddebb2795_333250_402x269_fill_q75_h2_lanczos_smart1_2.webp)
Contrasting my belief, a friend had the following conversation with me. (Paraphrasing, of course) AI is so day-to-day that people don’t mention it …
![Week 15](https://brunoamaral.eu/post/life-is-a-mess-the-fake-ai-we-all-created-and-how-journalists-want-to-use-ai/images/waldemar-YMMuClvvvWI-unsplash_hu6143fb9ee4aa8e86d70d4223e19f1ebc_340126_402x269_fill_q75_lanczos_smart1.jpg)
My life’s a mess and that’s ok. My mobility is so bad that I either have a cane or some wall to keep my balance. My social life is still going …
![Week 14](https://brunoamaral.eu/post/the-office-jail-values-systems-for-pr-and-trust-signals/images/henry-co-ceJc4OopaRc-unsplash_hubf9f539334e5cad4570aa558e3b740a7_205576_402x269_fill_q75_lanczos_smart1.jpg)
For the last 6 months, I have only left the house for classes and medical appointments. This happened because I had to go through an aHSCT treatment for …
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@Rui Camo wrote a blog post about how to use the OpenAI API to build Apple Shortcuts. The first one I built takes a link, reads the article, and uses …
![Week 12](https://brunoamaral.eu/post/2024/reality-check-on-ais-promises-and-pitfalls/images/thor-alvis-Gc-sbPFGmYc-unsplash_hu5438825b9b6d1014226d20d231e650c2_194438_402x269_fill_q75_lanczos_smart1.jpg)
This week I felt more inclined towards a pessimistic view of #AI, so this will feel a bit like a rant. And it is, to a point, but most importantly …