Bruno Amaral

217 posts

I am a Digital Strategist, divided between tech and creativity, working for the EDP Group and teaching in the Masters Course of Communication and Digital Strategy at the Lisbon University.

This website exists so I can get ideas and thoughts out of my head. There are small and big projects in these pages, and a very fine connection between all the things that interest me.

Stolen Bikes, Broken Hopes, and Lobsters

This blog hasn’t been updated in quite some time, which is not the same as saying I have been sitting still. On the contrary, life has been filled …

Bruno Amaral
Bruno Amaral
Posted on 7 May, 2022
How to Use Artificial Intelligence for Medical Research

Are we holding back on applying Artificial Intelligence to our lives? Yes, because most of us think it means killer robots from the future. In its current …

Bruno Amaral
Bruno Amaral
Posted on 12 December, 2021
Drop dead, digital

This feels more like a rant than my recent reflections about communication and marketing. (I’m using Communication as a word because it’s a …

Bruno Amaral
Bruno Amaral
Posted on 9 November, 2021
Communication, Social Media, and Robots

This site started in 2006 as a blog and it never lost its genesis, but it is now much more than that. It is a record of what I have seen in the context of …

Bruno Amaral
Bruno Amaral
Posted on 4 November, 2021
Communication What is the future of reasoning?

This was a very interesting find, Michael Stevens (Vsauce on YouTube) puts forward a definition of Reasoning as something that is not limited to our brain …

Bruno Amaral
Bruno Amaral
Posted on 7 May, 2021
"I'm not creative"

"Everybody lies." — Gregory House, MD. Crypto Novel Read more Coffee O'Clock Read more Photo Storytelling …

Bruno Amaral
Bruno Amaral
Posted on 8 December, 2020
Web The Web Is Getting Old

The first blog post I wrote was lost, the oldest one I kept is from September 8, 2005. It’s been almost 15 years and I am very happy to see how much …

Bruno Amaral
Bruno Amaral
Posted on 27 June, 2020
Geek Import Instagram Posts Into Hugo

I do love Instagram and the cool ways we can connect through with, see other cities, people we miss. It’s just hard to deal with having my photos …

Bruno Amaral
Bruno Amaral
Posted on 25 June, 2020
Bootstrapping an Online Brand

Unsplash Logokelly sikkema Like all of us, a friend of mine found herself stuck in quarantine. A chat window popped open and she tells me that right now, …

Bruno Amaral
Bruno Amaral
Posted on 22 April, 2020
Essential Podcasts

I realised that I haven’t been listening to most of the podcasts I have subscribed to. Taking some time, I came up with this list of what is …

Bruno Amaral
Bruno Amaral
Posted on 13 April, 2020
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