I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of Communication and Digital Strategy at the Lisbon University, and first year Public Relations at the School of Communication and Media Studies.
The regular topic on my mind these last two weeks is how some details ammount for nothing towards a certain goal. And it’s not about the size of …
The right value in the right place People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this …
Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …
Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …
On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …
The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …
I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …
A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …
AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …
The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …
Enter your email to get a weekly digest of new posts.