Bruno Amaral

217 posts

I am a Digital Strategist, divided between tech and creativity, working for the EDP Group and teaching in the Masters Course of Communication and Digital Strategy at the Lisbon University.

This website exists so I can get ideas and thoughts out of my head. There are small and big projects in these pages, and a very fine connection between all the things that interest me.

Web One Analytics to Rule Them All

Unsplash LogoHenri L. The notes below apply if you run a small web design studio that needs to assure a good level of service to your clients with the most …

Bruno Amaral
Bruno Amaral
Posted on 18 January, 2019
Don't Tell Me What I Can't Do

Let me tell you a story. A while back my computer died. The hard drive was failing and it wouldn’t boot up past a blank screen with a folder icon. …

Bruno Amaral
Bruno Amaral
Posted on 2 January, 2019
Web The Importance of Proving Authority

Summary Everyone has a right to write and discuss anything they wish, within the boundaries of human rights. Publishing platforms, like Medium, work to …

Bruno Amaral
Bruno Amaral
Posted on 24 December, 2018
Creativity Christmas 2018

Javascript is required to view this panorama. (It could be worse; you could need a plugin.) I'm really not a fan of Christmas, but some of you are. And …

Bruno Amaral
Bruno Amaral
Posted on 19 December, 2018
Business The Right Way to Solve Complex Business Problems

https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about …

Bruno Amaral
Bruno Amaral
Posted on 19 December, 2018
Creativity Half Lost in Madrid

I travel alone most of the time. It’s a mix between taking time for myself and not having anyone to join me for any trip I am planning. This does not …

Bruno Amaral
Bruno Amaral
Posted on 13 December, 2018
Creativity All love letters are ridiculous

Unsplash LogoDaniel Arrhakis   Todas as Cartas de Amor são Ridículas Todas as cartas de amor são Ridículas. Não seriam cartas de amor se não fossem …

Bruno Amaral
Bruno Amaral
Posted on 11 December, 2018
Web Having control over your own content

I have been putting together the loose bits and pieces of this blog into the archive page, articles and posts dating back to 2005. Earlier stuff from 2004 …

Bruno Amaral
Bruno Amaral
Posted on 8 December, 2018
Business Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in …

Bruno Amaral
Bruno Amaral
Posted on 6 December, 2018
Business Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an …

Bruno Amaral
Bruno Amaral
Posted on 5 December, 2018
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