What makes a design GOOD?
Simplicity, a good use of space, when you can’t remove anything else?
We are terrible at talking about design.
It’s good when it solves a problem.
A great designer solves the problem and explains it to others in a way that makes sense.
- solves a problem
- easy for users
- supported by everyone
A great designer is a great communicator.
WHY ?
UX has gone mainstream.
CEO Button = demands by the CEO that are
The CEO button happens all the time.
Homepage syndrome
https://twitter.com/pedromscom/status/867698254376574976/
Approaching
- what problem does this solve?
- how does this affect the user?
- why is it better than the alternative?
understanding
take time to think about the people that are in the project.
- see their perspective (and tailor your presentation)
- remove distractions from the conversation
- anticipate reactions
listening
- let them talk as much as they want without interruptions (gives them confidence that they were heard)
- hear what they are not saying (what’s the elephant in the room? what are the office politics in play?)
- uncover the real problem
- convert “likes” into “works”
- ask for examples
Responding
- give up control (the first step is admitting you’re not in control)
- Lead with a YES!
https://twitter.com/sarahdoody/status/867701902972203008/
tactics
- appeal to a nobler motive
- show a comparison (you want a common space to discuss your work)
- propose an alternative
- give them a choice (something they will lose and something they will gain)
- postpone the decision
Common explanations
- facilitates a primary use case
- follows a common design pattern
- meets a particular goal
- data supports it
- complies with a standard
- limited technology
- draws the user’s attention
- creates a flow for the user
- establishes branding
going back to the 3 questions
- what problem does this solve?
- how does this affect the user?
- why is it better than the alternative?
one more tactic: painting a duck
an element that we will remove later.
