Blog
Not everything fits neatly into categories and stories, into little boxes in our mind. That’s what the blog section is for.
![When to pull a MacGyver](https://brunoamaral.eu/story/week/week-36/images/distinct-designer-pJZulqoZW8Y-unsplash_hu8788e366636c7d564ad2db3b862db0fb_821589_402x269_fill_q75_lanczos_smart1.jpg)
The regular topic on my mind these last two weeks is how some details ammount for nothing towards a certain goal. And it’s not about the size of …
![Not the rule](https://brunoamaral.eu/story/week/week-34/images/maite-tiscar-YuvfevyXwXA-unsplash_hu588ce688089a113487d12054b26f2a1b_342145_402x269_fill_q75_lanczos_smart1.jpg)
The right value in the right place People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this …
![How to make your own luck](https://brunoamaral.eu/story/week/week-33/images/illiya-vjestica-W5xxYYJChp8-unsplash_hu615ed0fbba315af989fc00f73dcbb2bf_1100616_402x269_fill_q75_lanczos_smart1.jpg)
Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …
![Knowledge management and robber barons](https://brunoamaral.eu/story/week/week-32/images/adrian-curiel-9GorMM2MziM-unsplash_hu21a8bb0627b888cd6342b7fe94f8686a_1023300_402x269_fill_q75_lanczos_smart1.jpg)
Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …
![PR isn't just about relationships and gurus aren't cool](https://brunoamaral.eu/story/week/week-31/images/nadine-shaabana-soX8qpVwOm4-unsplash_huca2203efdb10793967c3b89c96a4c4cc_790966_402x269_fill_q75_lanczos_smart1.jpg)
On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …
![](https://brunoamaral.eu/story/week/week-30/images/johannes-w-qaIQk1TVon8-unsplash_hu5df51a04edb3786918a12189741bbd98_561833_402x269_fill_q75_lanczos_smart1.jpg)
The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …
![Tarot readings on TikTok and the tech Wizard of Oz](https://brunoamaral.eu/story/week/week-29/images/possessed-photography-f-3hNixG4_g-unsplash_hu347f77e16c9f26910a09a32cfb09cbe2_720499_402x269_fill_q75_lanczos_smart1.jpg)
I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …
![Everything is a network](https://brunoamaral.eu/story/week/week-28/images/shannon-potter-5fRYu4yR_5g-unsplash_hu290d85f1ac2e759fd70503dd9bbce8e5_515940_402x269_fill_q75_lanczos_smart1.jpg)
A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …
![](https://brunoamaral.eu/story/week/week-27/images/geert-pieters-q_B6nmzhZw0-unsplash_hub3f1cea77a5bb5118d21405ae1574509_190051_402x269_fill_q75_lanczos_smart1.jpg)
AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …
![Tools for branding and tools for the mind](https://brunoamaral.eu/story/week/week-26/images/maximalfocus-91QTfYIrx7U-unsplash_huffb528c1a25db0c2b369ab8a2a26f288_186831_402x269_fill_q75_lanczos_smart1.jpg)
The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …