The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. Simple as that!

What is good about this quote is that it applies to everything, and for me is the heart of Public Relations and Corporate Communication, listen to the people. Not the public, not the audience, but the people.

That’s what we do, isn’t it? We build the instruments, which are the communication channels, and we compose the content into a song that people want to hear.

Yet if we don’t listen to them we won’t play what they like, and the stage will be filled with grandiose masterpieces standing towards empty chairs.

And because we need to keep our instruments in tune, the Lisbon Collective developed a new SEO technical audit tool. Let me know if you’d like me to run a sample report for you.

Listen to the Fediverse

Twitter is dead. X is not showing signs of sanity.

Last week, I began paying more attention to the Blue Sky app, which is by all practical terms a Twitter clone with a big difference. They’re starting fresh and resolving the constraints of past choices. Another important thing to take into account is that they are somewhat trying to accommodate the fediverse (Mastodon) into the new service.

With that in mind, I registered GregoryMS on BlueSky and with the help of Domingos Faria and Ivan Silvestre used a tool called NodeRED to automate the posting of posting to both social networks.

This is a use case that I haven’t mentioned much, Gregory can be tailored to be a content curation engine.


Tools for this week

If you are looking to a way to take notes of PDFs and miss the pen and paper, give a try. GoodNotes feels like the best of both analog and digital world.

Profiling a person or trying to come up with a persona? You can remove the guesswork with a tool like Their site uses Machine Learning to analyse a LinkedIn Profile and give you a personality report.

Quick tip on using chatGPT

The other day, in a conversation with a cab driver he tells me “it gave my resume an amazing rewrite, made me sound so much smarter!”.

It’s great for that and I do the same when I write something important. I could only add to his remark that it’s always important to give it context, and sometimes you don’t want an answer. Sometimes we need questions.

“Here’s a suggestion, tell it to act as an HR person and analyse your CV to give you a list of questions you can expect during the interview”

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avatar Bruno Amaral
Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the …