The right value in the right place

People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this the hard way.

In 2019, Spotify acquired the podcast creation app Anchor with the aim of fostering a new generation of the genre. By July 2022, 44% of all podcasts were hosted on Anchor. Interestingly, a unique group emerged as significant earners on Spotify: white noise creators, who produce content like repetitive sounds of waves or birds. Last year, these podcasters were believed to earn up to $18,000 a month from Spotify ads. Documentation later confirmed that Spotify’s algorithm unintentionally promoted white noise content, leading to 3 million daily consumption hours by January. Upon discovering this, Spotify contemplated removing such content, believing it could enhance their annual gross profit by $38 million. However, this decision wasn’t implemented, as affirmed by a Spotify spokesperson.

How do conspiracy theories work online?

And why aren’t we using the same tactics to spread facts and science?

These were my questions when coming across an article posted on “The Conversation”

Conspiracy theories: how social mediacan help them sprean and even spark violence

Cool people to know

João Almeida is one of the best photographers I know, and his work while travelling and documenting Portuguese rituals is outstanding.

He’s also quite creative in how he built his photo editing workflow. He uses a game controller to make sorting and selecting photos much faster.

Photography Portfolio for João Almeida, aka t3mujin.

Tools for this week Video creation made simpler and faster with AI. Also a video creation tool that turns any content into a video.

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avatar Bruno Amaral
Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the …