Communication Online PR at ISCSP and UBI

<img class=“alignright wp-image-599” title=“Lisbon - Orient Train Station” …

Bruno Amaral
Bruno Amaral
16 April, 2012
Communication Euroblog Study, new tools for research

2010 was the year I had the chance to become part of the Euroblog Study together with Philip Young and Derek Hodge. Simply put, it is an effort to …

Bruno Amaral
Bruno Amaral
3 April, 2011
Communication EUPRERA Spring Symposium 2011

Last week Lisbon and specifically the School of Communication and Media Studies, was the stage for the EUPRERA/Euroblog Spring Symposium. I had the …

Bruno Amaral
Bruno Amaral
8 March, 2011
Communication Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come …

Bruno Amaral
Bruno Amaral
2 January, 2011
communication Online Public Relations – Papers and Articles

A proof of concept for automated discourse analysis in support of identification of relationship building in blogs. The first steps of a methodology to …

Bruno Amaral
Bruno Amaral
23 October, 2010
Communication How to prove the value of PR in a time of crisis

Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, …

Bruno Amaral
Bruno Amaral
12 October, 2010
Communication The Current State of PR in Portugal

Last week I wrote a rant on how Public Relations is seen in Portugal. To sum everything up, We are seen as party-goers, guest relations or hosts at night …

Bruno Amaral
Bruno Amaral
19 September, 2010
Communication Stakeholder Mapping at the Spring Barcamp in Porto

Attending a barcamp means that you should do your best to share an idea, projects you are working on, or knowledge that may be useful to others. That alone …

Bruno Amaral
Bruno Amaral
14 June, 2010
Communication The future of communication platforms

My last post was about how I see the web, as being made of platforms, channels/instruments, contexts and content. A few days after I pressed publish, Steve …

Bruno Amaral
Bruno Amaral
8 May, 2010
Communication Business What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the …

Bruno Amaral
Bruno Amaral
26 April, 2010