Online Public Relations – Papers and Articles

A proof of concept for automated discourse analysis in support of identification of relationship building in blogs.

The first steps of a methodology to identify relationships between online constituents. Presented at BledCom 2009 by David Phillips and Bruno Amaral.

Slides for “A Proof of concept for automated discourse analysis in support of identification of relationship building in blogs”

Also available on slideshare.

Article for “A Proof of concept for automated discourse analysis in support of identification of relationship building in blogs”

MA Dissertation: Online PR, Publics and Values Systems

This work focuses on What is Online Public Relations and how we can Identify Online Publics in Real Time. The second volume of the dissertation demonstrates the methodology to identify Publics around the website of the British Olympic Association. For more information, there is an Executive Summary and Presentation available.

Concepts of Values for Public Relations

What are Values and Values Systems and how they can be useful for Public Relations. Available on slideshare. Presented at Euprera Spring Symposium 2010

Concepts of values

Concepts of Values and Values Systems for Public Relations