Online Public Relations – Papers and Articles

A proof of concept for automated discourse analysis in support of identification of relationship building in blogs.: The first steps of a methodology to identify relationships between online constituents. Presented at BledCom 2009 by David Phillips and Bruno Amaral. Also available on slideshare.
MA Dissertation:Online PR, Publics and Values Systems: British Olympic Association. For more information, there is an Executive Summary and Presentation available.
Concepts of Values for Public Relations: What are Values and Values Systems and how they can be useful for Public Relations. Available on slideshare. Presented at Euprera Spring Symposium 2010

Concepts of Values for Public Relations from Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

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