values systems
Storytelling in Advertising
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more
Upload Lisboa in a nutshell
Upload Lisboa is a conference that started back in 2009 and today is one of the main events around online Communication in Portugal. (I played a small role … Read more
Facebook Data team reveals research on Values Systems
Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come with no … Read more
How Technology Impacts PR And How We Can Respond
I have been meaning to write this post for a while now. But as all landmarks it needed undivided attention. A week as passed since I had the great pleasure … Read more
Online Public Relations – Papers and Articles
A proof of concept for automated discourse analysis in support of identification of relationship building in blogs. The first steps of a methodology to … Read more
What is the Value of 35 000 Words?
As some of you are aware, part of this blog is dedicated to the issue of Public Relations and Values Systems. If you search for it, or look at the Values … Read more
Euprera Spring Symposium and the Values School of Thought
Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more
Online Publics, Values and Values Systems
Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the … Read more
Values Systems and Online Publics
The Internet is not a single piece of technology, it is a collection of tools and mechanisms that allow us to communicate and which are faster and more … Read more