Business Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in …

Bruno Amaral
Bruno Amaral
Posted on 6 December, 2018
Communication Upload Lisboa in a nutshell

Upload Lisboa is a conference that started back in 2009 and today is one of the main events around online Communication in Portugal. (I played a small role …

Bruno Amaral
Bruno Amaral
Posted on 14 October, 2012
Communication Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come with no …

Bruno Amaral
Bruno Amaral
Posted on 2 January, 2011
Geek How Technology Impacts PR And How We Can Respond

I have been meaning to write this post for a while now. But as all landmarks it needed undivided attention. A week as passed since I had the great pleasure …

Bruno Amaral
Bruno Amaral
Posted on 9 November, 2010
communication Online Public Relations – Papers and Articles

A proof of concept for automated discourse analysis in support of identification of relationship building in blogs. The first steps of a methodology to …

Bruno Amaral
Bruno Amaral
Posted on 23 October, 2010
Geek What is the Value of 35 000 Words?

As some of you are aware, part of this blog is dedicated to the issue of Public Relations and Values Systems. If you search for it, or look at the Values …

Bruno Amaral
Bruno Amaral
Posted on 11 October, 2010
Communication Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can …

Bruno Amaral
Bruno Amaral
Posted on 7 March, 2010
Web Online Publics, Values and Values Systems

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the …

Bruno Amaral
Bruno Amaral
Posted on 14 December, 2009
Values Systems and Online Publics

The Internet is not a single piece of technology, it is a collection of tools and mechanisms that allow us to communicate and which are faster and more …

Bruno Amaral
Bruno Amaral
Posted on 19 September, 2009
Subscribe

Enter your email to get a weekly digest of new posts.