communication

Communication

For your company, a true conversation is gold

This post began someplace else, at the “Coffee Blog”, a place on tumblr for ramblings and photos. I wrote about how some words are parallel, … Read more

Bruno Amaral

Communication

Online Newsrooms, open or closed?

The other day someone asked me about whether an online newsroom could track the logins and visit patterns of journalists. Quick answer is yes. The bigger … Read more

Bruno Amaral

Communication

Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more

Bruno Amaral

Communication

Facebook – Global Pages for Brands and Censorship

What if Facebook censored your newsfeed? Well, it does. They call it the EdgeRank and you can learn a bit about it over at EdgeRank Checker. And … Read more

Bruno Amaral

Communication

Communication and Relationship Management

Remember the post where I showed this image? It sparked a few interesting comments. I have wondered about it since then, going back to stuff I wrote years … Read more

Bruno Amaral

Communication

Upload Lisboa in a nutshell

Upload Lisboa is a conference that started back in 2009 and today is one of the main events around online Communication in Portugal. (I played a small role … Read more

Bruno Amaral

Communication

If Experience is the new Product, where is Communication?

At the NEXT Service Design Conference in Berlin, Pedro Custódio made a very strong case on why Experience is the new product. He’s going to share the … Read more

Bruno Amaral

Communication

Back to teaching PR and Social Media

There is a story behind this photo, for now it is enough to say it is relevant because it was taken at Escola Superior de Comunicação Social (ESCS). A few … Read more

Bruno Amaral

Communication

On filters, Facebook and the lack of critical thinking

Foto por Ricardo Bernardo

“When we change the way we communicate we change society.” — Clay Shirky

I have always liked …

Bruno Amaral