Communication Vital Relationships: Content Producers and Brands

One of the things that makes the web amazing is that anyone can create content for it. Whether it is a news video for YouTube, a blog post, a set of photos …

Bruno Amaral
Bruno Amaral
Posted on 21 January, 2014
Communication A country of emigrants, and a world of stories

Lately I have been stumbling upon a number of news articles about Portugal, about the economic crisis, about how the portuguese are leaving home in search …

Bruno Amaral
Bruno Amaral
Posted on 4 October, 2013
Communication Drink your own poison

A friend of mine used to say that I drink my own poison, and that it is a good thing. And the other day, in tune with this and my participation in BledCom, …

Bruno Amaral
Bruno Amaral
Posted on 21 July, 2013
Communication Web Opening doors towards a Connected government

The inspiration for this article comes from two sources. One is Clay Shirky’s Ted Talk on how the Internet will one day transform government. The other is …

Bruno Amaral
Bruno Amaral
Posted on 15 June, 2013
Communication What I learned about Social Media with Aerosmith and Run DMC

If this song doesn’t sound familiar, please do share in the comments how you have been living under a rock since the 70’s or how much you love Justin …

Bruno Amaral
Bruno Amaral
Posted on 9 April, 2013
Communication How and when do you read longer articles?

This is a real question, not just a teaser title. Think about it for a while, now that RSS is not the only way to pull your favorite content to a single …

Bruno Amaral
Bruno Amaral
Posted on 26 March, 2013
Communication Why Communication Professionals must help build a Brand Experience

Pedro shared a video about why “Experience is the New Product”, his presentation at NEXT Berlin. You should watch it or at least read the slides. His point …

Bruno Amaral
Bruno Amaral
Posted on 13 March, 2013
Communication Remember Bartleby

<img class=“alignright size-large wp-image-1052” alt=“bartleby and coffee” src=IMG_5904-768x1024.jpg" …

Bruno Amaral
Bruno Amaral
Posted on 3 February, 2013
Communication Three steps to demystify a crisis

I have a feeling that in Portugal there is a very strange way to look at what is “a crisis”. So, this article is by no means innocent it is meant to set a …

Bruno Amaral
Bruno Amaral
Posted on 28 January, 2013
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