Communication A country of emigrants A country of emigrants, and a world of stories

Lately I have been stumbling upon a number of news articles about Portugal, about the economic crisis, about how the portuguese are leaving home in search …

Bruno Amaral
Bruno Amaral
4 October, 2013
Communication Drink your own poison

A friend of mine used to say that I drink my own poison, and that it is a good thing. And the other day, in tune with this and my participation in BledCom, …

Bruno Amaral
Bruno Amaral
21 July, 2013
Communication Opening doors towards a Connected government

The inspiration for this article comes from two sources. One is Clay Shirky’s Ted Talk on how the Internet will one day transform government. The …

Bruno Amaral
Bruno Amaral
15 June, 2013
Communication What I learned about Social Media with Aerosmith and Run DMC

If this song doesn’t sound familiar, please do share in the comments how you have been living under a rock since the 70’s or how much you love …

Bruno Amaral
Bruno Amaral
9 April, 2013
Communication How and when do you read longer articles?

This is a real question, not just a teaser title. Think about it for a while, now that RSS is not the only way to pull your favorite content to a single …

Bruno Amaral
Bruno Amaral
26 March, 2013
Communication Why Communication Professionals must help build a Brand Experience

Pedro shared a video about why “Experience is the New Product”, his presentation at NEXT Berlin. You should watch it or at least read the slides. His point …

Bruno Amaral
Bruno Amaral
13 March, 2013
Communication Remember Bartleby

A desk clerk spends his days in careful diligence of his work until one day he states to his boss “I’d rather not”. This is the summary of the book …

Bruno Amaral
Bruno Amaral
3 February, 2013
Communication Three steps to demystify a crisis

I have a feeling that in Portugal there is a very strange way to look at what is “a crisis”. So, this article is by no means innocent it is meant to set a …

Bruno Amaral
Bruno Amaral
28 January, 2013
Communication Full dissertation : Online Publics and Value Systems

Online Public Relations Publics And Value Systems As promised on my last post, you can now find here my full dissertation on online Publics and Value …

Bruno Amaral
Bruno Amaral
21 January, 2013
Communication Geek RSS, Academics, Knowledge, and Aaron Swartz

I finished my MA in Public Relations about three years ago and ever since I have looked for ways of making my dissertation available, while at the same …

Bruno Amaral
Bruno Amaral
13 January, 2013