Communication
Communication Strategy
Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed … Read more
Reputation and Culture
https://www.nytimes.com/2019/04/16/podcasts/the-daily/carlos-ghosn-nissan-arrest.html Unsplash Logojohn cameron Read more
Getting Started With Reputation
I have been teaching crisis management in digital communication for a while now, at the University of Lisbon, you can find more information at … Read more
This is not madness. This is … THE INTERNET!
The Portuguese government sometimes comes up with some harebrained ideas. The latest is a project to tax devices where I might wish to make a copy of … Read more
A Customer Support primer
First, a disclaimer. What follows is not research, academic or otherwise. It is a quick list and ideas I picked up from my work with Fujitsu Services, the … Read more
Upload Lisboa 2014
Last friday I had already shared my expectations about Upload Lisboa. It’s now sunday and I can say I had a number of happy surprises. That … Read more
Going Back to School
This time I can’t skip classes. The school where I graduated invited me to be part of a Post-Graduate course on Strategic Communication. … Read more
Vital Relationships: Content Producers and Brands
One of the things that makes the web amazing is that anyone can create content for it. Whether it is a news video for YouTube, a blog post, a set of photos … Read more
A country of emigrants, and a world of stories
Lately I have been stumbling upon a number of news articles about Portugal, about the economic crisis, about how the portuguese are leaving home in search … Read more