Communication

Communication

Define Strategy

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed … Read more

Communication

Getting Started With Reputation

I have been teaching crisis management in digital communication for a while now, at the University of Lisbon, you can find more information at … Read more

Communication

Geek

This is not madness. This is … THE INTERNET!

The Portuguese government sometimes comes up with some harebrained ideas. The latest is a project to tax devices where I might wish to make a copy of … Read more

Bruno Amaral

Communication

A Customer Support primer

First, a disclaimer. What follows is not research, academic or otherwise. It is a quick list and ideas I picked up from my work with Fujitsu Services, the … Read more

Bruno Amaral

Communication

Upload Lisboa 2014

Last friday I had already shared my expectations about Upload Lisboa. It’s now sunday and I can say I had a number of happy surprises. That … Read more

Bruno Amaral

Communication

Going Back to School

This time I can’t skip classes. The school where I graduated invited me to be part of a Post-Graduate course on Strategic Communication. … Read more

Bruno Amaral

Communication

Vital Relationships: Content Producers and Brands

One of the things that makes the web amazing is that anyone can create content for it. Whether it is a news video for YouTube, a blog post, a set of photos … Read more

Bruno Amaral

Communication

A country of emigrants, and a world of stories

Lately I have been stumbling upon a number of news articles about Portugal, about the economic crisis, about how the portuguese are leaving home in search … Read more

Bruno Amaral

Communication

Drink your own poison

A friend of mine used to say that I drink my own poison, and that it is a good thing. And the other day, in tune with this and my participation in BledCom, … Read more

Bruno Amaral