Stephen Wendel

3 strategies for behavior change

Intro

supporting conscious choices

  • fitbit
  • opower
  • hellowallet

as well as other companies and agencies who try to remove friction to change our behaviour.

  • Obama campaign
  • airbnb
  • ogilvy

building habits

We are all unique but our minds go through a similar process

Six conditions for action:

  1. cue

  2. reaction

  3. evaluation

  4. ability

  5. timing

  6. experience

C.R.E.A.T.E.

CUE

stupid stuff matters, like the time you send an email or the wording, sentences etc.

  • challenge is to find out which ones are more important.

NEST is about the reaction. It looks and feels different from a regular thermostat.

Reaction

Make it normal with peer comparisons or social proof.

Evaluation

more than economic costs

Ability

we don’t do things that we think we will fail at.

elicit plans to act.

Timing

Experience

Building habits

So what is an habit ?

we all start scared of new things and new behaviours.

cheating

remove frictions and even do the work for the user

example : forms for savings

https://digit.co/ removes frictions

but are your users engaged whn you automate stuff or do the work for the user?

automation can only get you so far, you can’t cheat on interacting with people.

takeaways:

– support conscious choice

– build habits

– cheat