Intro
as well as other companies and agencies who try to remove friction to change our behaviour.
We are all unique but our minds go through a similar process
“We are all unique… but our minds go through a similar process” @sawendel Srategies for behavioral change #uxlx pic.twitter.com/XwmV83a8go
— María P. Arrilucea (@nunile) June 4, 2015
Six conditions for action:
cue
reaction
evaluation
ability
timing
experience
C.R.E.A.T.E.
Stephen Wendel on six conditions for action #uxlx pic.twitter.com/cFCyU1FURc
— Xwerx (@xwerx) June 4, 2015
stupid stuff matters, like the time you send an email or the wording, sentences etc.
NEST is about the reaction. It looks and feels different from a regular thermostat.
Make it normal with peer comparisons or social proof.
“The sense that we are constantly observed and judged” @sawendel using comparisons to encourage behavior change #uxlx pic.twitter.com/z1jTahRuzm
— María P. Arrilucea (@nunile) June 4, 2015
more than economic costs
we don’t do things that we think we will fail at.
elicit plans to act.
<img src=June_04__2015_at_0524PM-1024x768.jpg" alt="">
we all start scared of new things and new behaviours.
remove frictions and even do the work for the user
example : forms for savings
https://digit.co/ removes frictions
automation can only get you so far, you can’t cheat on interacting with people.
takeaways:
– support conscious choice
– build habits
– cheat
Stephen Wendel 3 strategies for behavior change Intro supporting conscious choices fitbit opower hellowallet as well as other companies and agencies who …
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