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Geek

X-Ray of a broken political system

The picture in this post is an infographic built by Pedro Cruz. The circles represent portuguese companies. The bigger the circle, the more politicians … Read more

Bruno Amaral Bruno Amaral

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Geek

A New Perspective

  This blog was a bit stuck in the dark ages of blogging and was in need of a redesign, in all definitions of the word: a new look and a new reading … Read more

Bruno Amaral Bruno Amaral

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Geek

Why the World of PR Is Changing

I really don’t want to lose or forget about this article. Alastair Campbell shows an amazing clarity on what Communication is about in a corporate … Read more

Bruno Amaral Bruno Amaral

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Business

There is no such thing as digital strategy

Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to … Read more

Bruno Amaral Bruno Amaral

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Business

Three Perspectives on Strategy

When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a … Read more

Bruno Amaral Bruno Amaral

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Geek

London will never be the same again

Whenever there is a trip in the horizon to a city new to me, I make the bold statement that it “will never be the same again”. It’s more … Read more

Bruno Amaral Bruno Amaral

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Communication

How to prove the value of PR in a time of crisis

Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, … Read more

Bruno Amaral Bruno Amaral

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Communication

The Current State of PR in Portugal

Last week I wrote a rant on how Public Relations is seen in Portugal. To sum everything up, We are seen as party-goers, guest relations or hosts at night … Read more

Bruno Amaral Bruno Amaral

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Communication

Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more

Bruno Amaral Bruno Amaral

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