Communication
Geek
X-Ray of a broken political system
The picture in this post is an infographic built by Pedro Cruz. The circles represent portuguese companies. The bigger the circle, the more politicians … Read more
Bruno Amaral
Geek
A New Perspective
This blog was a bit stuck in the dark ages of blogging and was in need of a redesign, in all definitions of the word: a new look and a new reading … Read more
Bruno AmaralGeek
Why the World of PR Is Changing
I really don’t want to lose or forget about this article. Alastair Campbell shows an amazing clarity on what Communication is about in a corporate … Read more
Bruno AmaralBusiness
There is no such thing as digital strategy
Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to … Read more
Bruno Amaral
Business
Three Perspectives on Strategy
When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a … Read more
Bruno AmaralGeek
London will never be the same again
Whenever there is a trip in the horizon to a city new to me, I make the bold statement that it “will never be the same again”. It’s more … Read more
Bruno AmaralCommunication
How to prove the value of PR in a time of crisis
Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, … Read more
Bruno AmaralCommunication
The Current State of PR in Portugal
Last week I wrote a rant on how Public Relations is seen in Portugal. To sum everything up, We are seen as party-goers, guest relations or hosts at night … Read more
Bruno AmaralCommunication
Euprera Spring Symposium and the Values School of Thought
Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more
Bruno Amaral