Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …
I really don’t want to lose or forget about this article.
Alastair Campbell shows an amazing clarity on what Communication is about in a corporate setting and how it relates to Strategy, Objectives and Tactics.
It is a long read, but well worth your time regardless if you are in PR or any other field of Communication.
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …
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