I really don’t want to lose or forget about this article.

Alastair Campbell shows an amazing clarity on what Communication is about in a corporate setting and how it relates to Strategy, Objectives and Tactics.

It is a long read, but well worth your time regardless if you are in PR or any other field of Communication.


Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the EDP Group and teaching in the Masters Course of …

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