Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …
https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about …
Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and …
I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly …
It doesn’t matter how well you know your trade, if you are a marketing, public relations or IT consultant, or any other for that matter, you should build a …
I really don’t want to lose or forget about this article. Alastair Campbell shows an amazing clarity on what Communication is about in a corporate setting …
Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to a …
I am still looking into good definitions of strategy. A few weeks back I found this slidedeck by Marc Sniukas that starts off with an interesting summary …
When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a …