Communication Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …

Bruno Amaral
Bruno Amaral
Posted on 19 September, 2019
Business The Right Way to Solve Complex Business Problems

https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about …

Bruno Amaral
Bruno Amaral
Posted on 19 December, 2018
Web Turning Strangers Into Friends: Pulling Up A Stool Next To Your Mates, Not Your Followers

Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and …

Business Full Digital Strategy

I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly …

Bruno Amaral
Bruno Amaral
Posted on 23 February, 2018
Business Every consultant should build a company

It doesn’t matter how well you know your trade, if you are a marketing, public relations or IT consultant, or any other for that matter, you should build a …

Bruno Amaral
Bruno Amaral
Posted on 5 January, 2014
Geek Why the World of PR Is Changing

I really don’t want to lose or forget about this article. Alastair Campbell shows an amazing clarity on what Communication is about in a corporate setting …

Bruno Amaral
Bruno Amaral
Posted on 7 August, 2013
Business There is no such thing as digital strategy

Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to …

Bruno Amaral
Bruno Amaral
Posted on 3 August, 2013
Business A quick summary on strategy

I am still looking into good definitions of strategy. A few weeks back I found this slidedeck by Marc Sniukas that starts off with an interesting summary …

Bruno Amaral
Bruno Amaral
Posted on 29 July, 2013
Business Three Perspectives on Strategy

When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a …

Bruno Amaral
Bruno Amaral
Posted on 9 May, 2013
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