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Communication

Define Strategy

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed … Read more

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Business

The Right Way to Solve Complex Business Problems

https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about … Read more

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Business

Full Digital Strategy

I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly … Read more

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Business

Every consultant should build a company

It doesn’t matter how well you know your trade, if you are a marketing, public relations or IT consultant, or any other for that matter, you should build a … Read more

Bruno Amaral Bruno Amaral

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Geek

Why the World of PR Is Changing

I really don’t want to lose or forget about this article. Alastair Campbell shows an amazing clarity on what Communication is about in a corporate setting … Read more

Bruno Amaral Bruno Amaral

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Business

There is no such thing as digital strategy

Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to … Read more

Bruno Amaral Bruno Amaral

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Business

A quick summary on strategy

I am still looking into good definitions of strategy. A few weeks back I found this slidedeck by Marc Sniukas that starts off with an interesting summary … Read more

Bruno Amaral Bruno Amaral

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Business

Three Perspectives on Strategy

When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a … Read more

Bruno Amaral Bruno Amaral

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Geek

London will never be the same again

Whenever there is a trip in the horizon to a city new to me, I make the bold statement that it “will never be the same again”. It's more of a … Read more

Bruno Amaral Bruno Amaral

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