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Business

Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an … Read more

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LIVE! Lessons From Going Live Around the World

@sree Https://bit.ly/sreespark Https://bit.ly/sreetips What I’ve learned from doing hundreds of live videos - my brand-new presentation at #spark in … Read more

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Winning in Times of Google Apple Facebook and Amazon (GAFA)

https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult … Read more

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Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of … Read more

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Opening Keynote: The Day After Tomorrow - The Future Anatomy Of Your Martech Stack

Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a … Read more

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Organic Instagram Growth: A bookish Case Study

Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda … Read more

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Bringing Social to the Boardroom: How to Drive Real Business Value Through Social Insights

@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an … Read more

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How to Monetize Social Media

https://twitter.com/janos_ienciu Social media is already a pay to play world. Groups and Hashtags: are good ways to find and lure people instead of chasing … Read more

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Turning Strangers Into Friends: Pulling Up A Stool Next To Your Mates, Not Your Followers

Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and … Read more

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