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Communication

Define Strategy

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed … Read more

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Business

Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an … Read more

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Web

LIVE! Lessons From Going Live Around the World

@sree Https://bit.ly/sreespark Https://bit.ly/sreetips What I’ve learned from doing hundreds of live videos - my brand-new presentation at #spark in … Read more

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Web

Winning in Times of Google Apple Facebook and Amazon (GAFA)

https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult … Read more

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Web

Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of … Read more

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Web

Opening Keynote: The Day After Tomorrow - The Future Anatomy Of Your Martech Stack

Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a … Read more

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Web

Organic Instagram Growth: A bookish Case Study

Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda … Read more

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Web

Bringing Social to the Boardroom: How to Drive Real Business Value Through Social Insights

@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an … Read more

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Web

How to Monetize Social Media

https://twitter.com/janos_ienciu Social media is already a pay to play world. Groups and Hashtags: are good ways to find and lure people instead of chasing … Read more

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