The first blog post I wrote was lost, the oldest one I kept is from September 8, 2005. It’s been almost 15 years and I am very happy to see how much …
Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …
This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an …
@sree [Https://bit.ly/sreespark](Slides used in the presentation) [Https://bit.ly/sreetips](Sree’s Tips) What I’ve learned from doing hundreds of …
https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult …
Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of …
Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a …
Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda …
@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an …