Web The Web Is Getting Old

The first blog post I wrote was lost, the oldest one I kept is from September 8, 2005. It’s been almost 15 years and I am very happy to see how much …

Bruno Amaral
Bruno Amaral
Posted on 27 June, 2020
Communication Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …

Bruno Amaral
Bruno Amaral
Posted on 19 September, 2019
Business Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an …

Bruno Amaral
Bruno Amaral
Posted on 5 December, 2018
Web LIVE! Lessons From Going Live Around the World

@sree [Https://bit.ly/sreespark](Slides used in the presentation) [Https://bit.ly/sreetips](Sree’s Tips) What I’ve learned from doing hundreds of …

Web Winning in Times of Google Apple Facebook and Amazon (GAFA)

https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult …

Web Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of …

Web Opening Keynote: The Day After Tomorrow - The Future Anatomy Of Your Martech Stack

Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a …

Web Organic Instagram Growth: A bookish Case Study

Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda …

Web Bringing Social to the Boardroom: How to Drive Real Business Value Through Social Insights

@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an …

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