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Web

Turning Strangers Into Friends: Pulling Up A Stool Next To Your Mates, Not Your Followers

Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and … Read more

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Web

How Joe bested Facebook

Joe Best shared a post with his friends on Facebook saying: Twitter in Portugal is going limp. Five years ago I would see 1000 per hour. Now I get … Read more

Bruno Amaral Bruno Amaral

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Web

Bring back my Web !

I remember a web before Facebook and before Twitter. It was a place built so that people could talk among themselves, share and collaborate to build things … Read more

Bruno Amaral Bruno Amaral

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Web

Open Formats and what that has to do with running

A while back at a party someone asked “Why can’t I look at a balance sheet on my phone?”. I took the questions serious but there just was … Read more

Bruno Amaral Bruno Amaral

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Communication

Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more

Bruno Amaral Bruno Amaral

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Geek

How this blog is going to work

It’s a blog and it shouldn’t be hard or complicated, right? And it shouldn’t be boring either. Once in a while you will get a post which … Read more

Bruno Amaral Bruno Amaral

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Communication

On filters, Facebook and the lack of critical thinking

Foto por Ricardo Bernardo

“When we change the way we communicate we change society.” — Clay Shirky

I have always liked …

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Bruno Amaral Bruno Amaral

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Communication
Business

What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the … Read more

Bruno Amaral Bruno Amaral

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Web

Looking back to see what’s ahead

If you follow this blog or simply look at the archives, you will notice posting speed is down. And no, it is not simply because of my thesis or any other … Read more

Bruno Amaral Bruno Amaral

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