Where’s my Web?

After this week’s major win, I have been searching for that feeling of community we had online. I found only a box of melancholy and some hopes that broke from the weight of egos and market greed.

It’s not the first time I talk about these lost values. I’ve asked the deities to Bring Back My Web back in 2014, and made a note that the Web is Getting Old in 2020.

It’s because when I think about the heroes of the web I remember people like Aaron Swartz who did stand for something. He was “The internet’s Own Boy”, and the documentary made about him is worth watching.

In 2000, at the age of 14, he co-authored RSS version 1.0, and shortly thereafter joined a working group at the World Wide Web Consortium to help develop common data formats used on the World Wide Web.

Swartz was one of the early architects of Creative Commons and a developer of the Internet Archives’ Open Library, a free book database and digital library open to the public.

He founded software company Infogami, and when it merged with online news site Reddit, he became a co-owner.

Twitter used to be a bastion of this web, hanging on by a thread that Elon Musk snipped.

elon-musk-twitter-censor Source: Elon Musk Twitter

To complete the dismay, I came across a story on Wired, “Doug Rushkoff Is Ready to Renounce the Digital Revolution”:

“I was pretty freaking excited in the ’90s about the possibilities for a new kind of peer-to-peer economy. What we would build that would be like a TOR network of economics, the great Napsterization of economics in a digital environment,” he tells his students. But more recently, he continues, he’s turned his attention to something else that this new digital economy has created: “It made a bunch of billionaires and a whole lot of really poor, unhappy people.”

So let’s accept that this is not the web we want and that most of the Communication disciplines that use it are aiming to turn us into human interfaces. And let’s use that acceptance as fuel to build or nurture a web that is truly social.

Using Counter Strike to fight censorship

Here is your beacon away from the fog of dismay. Helsingin Sanomat, a Finish newspaper, found a way to break through censorship using an online game.

To highlight is the World Press Freedom Day, Helsingin Sanomat created a secret room inside Counter Strike, a popular game. The room contains independent journalism, that is forbidden in Russia.

AI Tools

Artificial Intelligence is the new bubble, the shiny web 2.0, the promising blockchain. And I keep looking for tools that can be useful for us to cut the grunt work and make a better use of our time.


Artificial intelligence to generate beautiful and unique logos for your projects.


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A curated list of prompts, tools, and resources regarding the GPT-4 language model.

Bonus, keep a reading list with this app


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Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

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Some things are just too big to toot about.

Week 22

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Week 21

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Week 20

This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further. …

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Week 19

Where’s my Web? After this week’s major win, I have been searching for that feeling of community we had online. I found only a box of …

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Week 18

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Week 17

My latest endeavour, writing a paper on the impact of AI for PR. It will include a Case Study for Gregory, the Multiple Sclerosis research assistant and …

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Week 16

Writing these weekly notes is an exercise in memory. What did I do this last week? Am I on track for what I want to achieve? After the tribulations, this …

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Week 15

You’d think coming back to my routine would be easy, no? I did too, but it wasn’t. Between clients, school and life as we know it, I barely …

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Week 14

Still here, still standing. Last two weeks, I’ve been in the hospital (nothing serious) and only returned to my routine Friday 7^th. This meant …

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Week 13

Week 13 comes with little in terms of thrills. I’ve been out of commission, sort of. Which is not to say that I haven’t been scheming and …

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Week 12

Oh what a week! I had the opportunity to chat with third year PR students about what AI means to them and the Future of their discipline. If you are …

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Posted on 20 March, 2023
Week 11

Not much this week, work as been demanding. On a personal note, I’ve been looking into finding a path to get the autologous hematopoietic stem cell …

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Posted on 13 March, 2023
Week 10

Lately my friends hear me say this a lot, “I know it’s not meant to be easy, but why does it always have to be a struggle?”. …

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Posted on 10 March, 2023
week 9

Things haven’t been easy lately. I’ve been working in growing the Lisbon Collective agency, and focusing on my health. Also, Gregory AI was …

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Posted on 3 March, 2023

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