Nicole Fenton
Words as material
What’s the number one thing that sabotages projects for you?
- silos
- miss communication
- client not communicating needs
- unclear expectations
- lack of clarity
- lack of communication
- self
- team
- product
- public
![](June_04__2015_at_1139AM-1024x768.jpg")
Wtiters are the fastest designers in the world.
— Matt Jones, Interaction 15
There is a gap between writers and designers
Language is a system
![](June_04__2015_at_1143AM-1024x768.jpg")
![](June_04__2015_at_1144AM-1024x768.jpg")
see words as blocks you can work with
we need to make messes
— Anne Lamott, Bird by Bird
More people, more problems
- no product vision
- different expectations
- oversimplifying the problem
- design doesn’t sell itself
1. no product vision
Tiny content framework
https://gist.github.com/nicoleslaw/2155621
Tiny Content Framework is @nicoleslaw’s elegant kit for clarifying project/product goals and vision. Awesome. #uxlx https://t.co/pcd4wfl3xW
— Josh Clark (@bigmediumjosh) June 4, 2015
write a press release / write a letter to someone you know
2. different expectations
“Hell is other people”
— jean paul sartre
Talking with @nicoleslaw, and this came up: “Hell is other people’s undocumented assumptions.”
— Frank Chimero (@frank_chimero) March 6, 2015
“Trust the weirdness of the process” – @nicoleslaw #uxlx
— Abby Covert (@Abby_the_IA) June 4, 2015
“Questions are my biggest strategic tool.” – @nicoleslaw #uxlx
— dps (@davidpetersimon) June 4, 2015
Tools
– multiple question questionnaires
- Mad Libs
Chroma is a {noun} that lets you {verb} with {object}
- fake interface / prototype
3. oversimplifying the problem
Just is a dangerous word.
Don’t polarize the problem.
4. design doesn’t sell itself
![](June_04__2015_at_1206PM-1024x768.jpg")
![](June_04__2015_at_1205PM-1024x768.jpg")
Things to try
![](June_04__2015_at_1208PM_4-1024x768.jpg")
