uxlx.zerointerface.nl

people who stand to gain something from you have motive to deceive you

I <3 Deception

Deception can be found in a number of places of every day life.

  • traffic lights with pedestrian buttons
  • London tube map
  • perception of speed — stevesouders.com

Good Vs Evil

Dark patterns in UI

Why people use dark patterns?

  • Pressure for results

rather than deceiving users, enable them to do what you’d like them to do.

By focusing on simplicity of the target behavior, you increase ability.

— BJ Fogg

The audience must never be made to work.

— darwin ortiz

Clarifying Techniques

use fewer props

— minimalist UI

consistency

keep the ui consistent accross the site / app

Visually clarify the props

best example, tutorials. keep them with as little slides as possible.

Visually clarify the layout

— keep things nice and clear

Make the hidden visible

— put the information / content in front the user without barriers.

Eliminate time lags

— design for performance

Eliminate interruptions

procedural directness

Delight vs frustration

Tweets from others


 


Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the EDP Group and teaching in the Masters Course of …

Select one of the pages in this story UXLx - User Experience Lisbon 2015

communication 3 strategies for behavior change

Stephen Wendel 3 strategies for behavior change Intro supporting conscious choices fitbit opower hellowallet as well as other companies and agencies who …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Are we architecting the information age?

book: managing chaos …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Atomic Design

Frameworks and tools have pitfalls Possible solution: Atomic Design with @brad_frost at #uxlx pic.twitter.com/gz4XOe3Gc8 — Rafa Torres (@RafaTorres) …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Building innovation in real time

hashtags show up in 2007 but twitter only added support in 2009 Weight watchers example. “I’m a coach, i’m real.” the system is not …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Designing with linked data

Tim Berners Lee Defined a system of decentralised information that could be connected together. And We built … websites with ugly gifs. For us, it is …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Information architecture for everybody

Our world is full of messed up stuff that causes a lot of questions as to what we do as designers, marketing, etc. A large part of this mess is …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Magical Ux and the Internet of things

Interaction is moving off the screen and into the environment around us. Cut the steps between thinking and doing — steven ____ ? We tend to think about …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Separation Anxiety: Messenger from Feature to Standalone App

About a year ago, most people didn’t know that Facebook had a separate app for messaging, and Messenger didn’t offer much that you couldn’t already get …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication The art of deception

uxlx.zerointerface.nl people who stand to gain something from you have motive to deceive you I <3 Deception Deception can be found in a number of places …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Wayfindr

Wayfindr jumalis_: Now @the_uMe speaking about #wayfindr at #uxlx. Service that enables vision impaired people getting around London. @teachmeuxsensei: …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Web Words as material

Nicole Fenton Words as material What’s the number one thing that sabotages projects for you? silos miss communication client not communicating needs …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Subscribe

Enter your email to get a weekly digest of new posts.