hashtags show up in 2007 but twitter only added support in 2009

Weight watchers example.

“I'm a coach, i'm real.”

the system is not just a collection of features, it is also the people that use it.

Inovation in real time:

1. the brief
2. case study
3. the insight

1. the brief

Client: The Taproot

— drives social change with professionals that do pro bono service.

goal: create an online marketplace for pro bono service

What features do users need?

2. the case study

Lesson 1 — start the conversation early

“Start the conversation earlier” @jseiden changing the process: launch, research and then develop #uxlx #mvp pic.twitter.com/S9aBPznX57

— María P. Arrilucea (@nunile) June 4, 2015

we need a great host behind the scene

most of the work was done by the community manager

2 static pages

index and details of the projects

work was done “by hand” and the team listened in.

Lesson 2 — track outcomes, not features

“Clients care about the outcomes, not the features you build” #uxlx https://t.co/TJ2bDBpkKM

— Paulo Gonçalves (@paulomcg_) June 4, 2015

Lesson 3 — Programs, not projects

design is a continous activity in the whole process

the insight

the contract model needs to change

https://taprootplus.org

more photos