hashtags show up in 2007 but twitter only added support in 2009
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Weight watchers example.
“I’m a coach, i’m real.”
the system is not just a collection of features, it is also the people that use it.
Inovation in real time:
- the brief
- case study
- the insight
1. the brief
Client: The Taproot
— drives social change with professionals that do pro bono service.
goal: create an online marketplace for pro bono service
What features do users need?
2. the case study
Lesson 1 — start the conversation early
“Start the conversation earlier” @jseiden changing the process: launch, research and then develop #uxlx #mvp pic.twitter.com/S9aBPznX57
— María P. Arrilucea (@nunile) June 4, 2015
we need a great host behind the scene
most of the work was done by the community manager
2 static pages
index and details of the projects
work was done “by hand” and the team listened in.
Lesson 2 — track outcomes, not features
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“Clients care about the outcomes, not the features you build” #uxlx https://t.co/TJ2bDBpkKM
— Paulo Gonçalves (@paulomcg_) June 4, 2015
Lesson 3 — Programs, not projects
design is a continous activity in the whole process
the insight
the contract model needs to change
more photos
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