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Geek

London will never be the same again

Whenever there is a trip in the horizon to a city new to me, I make the bold statement that it “will never be the same again”. It’s more … Read more

Bruno Amaral Bruno Amaral

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Communication

Three steps to demystify a crisis

I have a feeling that in Portugal there is a very strange way to look at what is “a crisis”. So, this article is by no means innocent it is … Read more

Bruno Amaral Bruno Amaral

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Communication

Euroblog Study, new tools for research

2010 was the year I had the chance to become part of the Euroblog Study together with Philip Young and Derek Hodge. Simply put, it is an effort to … Read more

Bruno Amaral Bruno Amaral

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Communication

EUPRERA Spring Symposium 2011

Last week Lisbon and specifically the School of Communication and Media Studies, was the stage for the EUPRERA/Euroblog Spring Symposium. I had the … Read more

Bruno Amaral Bruno Amaral

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web

There is no such thing as a Web 2.0

“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of … Read more

Bruno Amaral Bruno Amaral

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Web

Fighting the Hype, first steps

The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the … Read more

Bruno Amaral Bruno Amaral

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Communication
Business

What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the … Read more

Bruno Amaral Bruno Amaral

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Communication

Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more

Bruno Amaral Bruno Amaral

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Communication

Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled … Read more

Bruno Amaral Bruno Amaral

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