This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further.

Philippe Borremans was at ESCS presenting is views on the impact of AI on PR and for those wondering, here are 3 key points.

  • AI is meant to save Time, not replace PR professionals
  • Always provide context and careful guidance to tools like chatGPT
  • Given the correct dataset, we are able to extract publics and key segments to tailor messages

On Twitter, I came across an ad by Coca Cola that supposedly was done using AI. I have no idea to what extent or if it is just coke catching the AI hype.

https://twitter.com/LinusEkenstam/status/1657083568231702528

The mid-tier AI tools are here

Cloudflare sits between you and the websites you visit. They provide website owners with complex services that can be enabled with a click.

This week they announced a range of AI services aimed at developers.

Constellation allows you to run fast, low-latency inference tasks using pre-trained machine learning models natively with Cloudflare Workers scripts.

What this means is that the barrier to develop new AI tools is going down substantially.

iPhones will be able to speak in your voice with 15 minutes of training

This is great for those who have lost the ability to speak.

https://www.theverge.com/2023/5/16/23725237/iphone-personal-voice-speak-training-accessibility

Your AI tool this week

Numerous.ai, the tool you needed to end all spreadsheet headaches.

Extract text, categorize, generate formulas, and use ChatGPT right inside your spreadsheet

My favorite productivity tool, Notion

Have I mentioned that Notion now includes an AI interface? It let’s summarise pages, get first drafts, and brainstorm ideas.

https://affiliate.notion.so/brunoamaral

If you sign up using the link above, let me know and I will offer a 1h mentoring session to get you up and running.


Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

Select one of the pages in this story Weekly Journal

Some things are just too big to toot about.

Week 22

There is something on my mind lately, have you noticed LinkedIn is filled with answers to questions nobody asked? Other social media channels are filled …

Bruno Amaral
Bruno Amaral
Posted on 4 June, 2023
Week 21

Some quick news, about GregoryAI) and what me an António Lopes have been up to. Last week we registered a Non Profit after an epic battle against …

Bruno Amaral
Bruno Amaral
Posted on 29 May, 2023
Week 20

This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further. …

Bruno Amaral
Bruno Amaral
Posted on 21 May, 2023
Week 19

Where’s my Web? After this week’s major win, I have been searching for that feeling of community we had online. I found only a box of …

Bruno Amaral
Bruno Amaral
Posted on 9 May, 2023
Week 18

Ok this one is a bit different, come here. The GregoryMS project received a fantastic spotlight by the Público newspaper, “Bruno e os amigos criaram …

Bruno Amaral
Bruno Amaral
Posted on 1 May, 2023
Week 17

My latest endeavour, writing a paper on the impact of AI for PR. It will include a Case Study for Gregory, the Multiple Sclerosis research assistant and …

Bruno Amaral
Bruno Amaral
Posted on 24 April, 2023
Week 16

Writing these weekly notes is an exercise in memory. What did I do this last week? Am I on track for what I want to achieve? After the tribulations, this …

Bruno Amaral
Bruno Amaral
Posted on 23 April, 2023
Week 15

You’d think coming back to my routine would be easy, no? I did too, but it wasn’t. Between clients, school and life as we know it, I barely …

Bruno Amaral
Bruno Amaral
Posted on 10 April, 2023
Week 14

Still here, still standing. Last two weeks, I’ve been in the hospital (nothing serious) and only returned to my routine Friday 7^th. This meant …

Bruno Amaral
Bruno Amaral
Posted on 8 April, 2023
Week 13

Week 13 comes with little in terms of thrills. I’ve been out of commission, sort of. Which is not to say that I haven’t been scheming and …

Bruno Amaral
Bruno Amaral
Posted on 26 March, 2023
Week 12

Oh what a week! I had the opportunity to chat with third year PR students about what AI means to them and the Future of their discipline. If you are …

Bruno Amaral
Bruno Amaral
Posted on 20 March, 2023
Week 11

Not much this week, work as been demanding. On a personal note, I’ve been looking into finding a path to get the autologous hematopoietic stem cell …

Bruno Amaral
Bruno Amaral
Posted on 13 March, 2023
Week 10

Lately my friends hear me say this a lot, “I know it’s not meant to be easy, but why does it always have to be a struggle?”. …

Bruno Amaral
Bruno Amaral
Posted on 10 March, 2023
week 9

Things haven’t been easy lately. I’ve been working in growing the Lisbon Collective agency, and focusing on my health. Also, Gregory AI was …

Bruno Amaral
Bruno Amaral
Posted on 3 March, 2023
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