This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further.

Philippe Borremans was at ESCS presenting is views on the impact of AI on PR and for those wondering, here are 3 key points.

  • AI is meant to save Time, not replace PR professionals
  • Always provide context and careful guidance to tools like chatGPT
  • Given the correct dataset, we are able to extract publics and key segments to tailor messages

On Twitter, I came across an ad by Coca Cola that supposedly was done using AI. I have no idea to what extent or if it is just coke catching the AI hype.

The mid-tier AI tools are here

Cloudflare sits between you and the websites you visit. They provide website owners with complex services that can be enabled with a click.

This week they announced a range of AI services aimed at developers.

Constellation allows you to run fast, low-latency inference tasks using pre-trained machine learning models natively with Cloudflare Workers scripts.

What this means is that the barrier to develop new AI tools is going down substantially.

iPhones will be able to speak in your voice with 15 minutes of training

This is great for those who have lost the ability to speak.

Your AI tool this week, the tool you needed to end all spreadsheet headaches.

Extract text, categorize, generate formulas, and use ChatGPT right inside your spreadsheet

My favorite productivity tool, Notion

Have I mentioned that Notion now includes an AI interface? It let’s summarise pages, get first drafts, and brainstorm ideas.

If you sign up using the link above, let me know and I will offer a 1h mentoring session to get you up and running.

avatar Bruno Amaral
Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the …