Write once, Publish many

The last post about AI adoption turned out better than I expected. One, because it reached more people than I estimated. Two, because it is part of a bigger article I am working on. Later I could export it to a Word file keeping all the references and footnotes where they should be.

That’s because it was written in a plain text file that uses Markdown. Text files are easier to process with AI tools, they are future-proof, and they don’t tie us to a single platform (this blog used to run on WordPress).

This opens up possibilities to repurpose content in a meaningful way.

Ever wondered how AI can create content for social media?

This is an impressive display of automating content production with AI tools and stock video footage.

Of course, a lot is lost in this method, it lacks an authentic tone of voice. Literally and figuratively. It needs stock material that reflects the brand, and the information provided lacks any depth. Also, I don’t think it’s able to adapt the content to the needs of a specific Public.

It’s time to revise our Content Strategy and see where and how we can use AI to improve it without losing authenticity.

More treats from the Lisbon Collective

We have already armed our clients with a free analytics solution that doesn’t require cookies or private information, fully GDPR compliant. And a monitoring service of their website’s uptime and response time because they are important SEO metrics for Google.

Next up, we are looking into Web Content Accessibility Guidelines. Our goal is to audit the accessibility of an entire website to ensure it follows the European Web Accessibility Directive

Your AI tools for this week

For a little change of pace, I advise you to take a look at Neville Hobson’s post about Perplexity AI.

Tavily is another research tool that promises to be “your AI mate for rapid insights and comprehensive research”.

Kittl is a tool to speed up your design workflows.