• https://twitter.com/kimgoodwin

How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas of business.

As an example, United Airlines tries to deliver a good UX but fails through a lot of the parts of the journey. Online and offline. A user experience is not made of pixels.

A UX is built out of Decisions and those decisions are made out of trade-offs.

When your values are clear to you, making decisions becomes easier

— Roy Disney

When we say we are Valuing customers we mean valuing revenue. Metrics-Aware Design is essential but it is problematic.

If we are focused on metrics we are not human-centred. We need to focus on human needs (Maslow’s pyramid).

  • Uber manipulates people to drive business
  • Session replay tools let us watch what someone is doing and can invade privacy

The Nuremberg Code

1940’s, the Nazis experimented on humans and the nuremberg code are 10 principles to assure those atrocities are not repeated.

Internet products and services are the largest human subject experiment ever conducted. With no consent, and no idea on how that information is being used to manipulate us.

  • Is it of benefit?
  • Is it the only way?
  • Is the risk proportional?
  • What kinds of harm are possible?
  • How will you minimize harm?

Is participant consent truly voluntary?

  • informed
  • Not coerced
  • Withdrawn at any time
  • Exceptions are very rare

Why don’t we ask these questions when doing product design ?

5 things we can do:

  • Don’t just drive the bus, think about how you can take some responsibility for the whole experience
  • Leverage Existing Values
  • Challenge assumptions and requirements
  • Agree (and measure for) real values
  • Work to change values

Select one of the pages in this story UXLx - User Experience Lisbon 2018

Web The Dance of the Possible

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Web Design and the Importance of Imaginaries

https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use …

Web IA Lenses: A New Tool for Designing Digital Structures

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Web Ux in Service

https://twitter.com/cydharrell We are not used to thinking about UX / Design with a government institution. @cydharrell sharing an experience about civic …

Web Shaping Behavior by Design

https://twitter.com/ChrisRisdon https://about.me/chrisrisdon Time and friction get in the way in our intent to buy or donate. There is a difference between …

Web The Values Are the Experience

https://twitter.com/kimgoodwin How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas …

Web Speaking Ceo: Business Fluency for Designers

https://twitter.com/jessmcmullin http://www.situ.org/ From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses …

Web From Ux Strategy to Digital Transformation

https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there was …

Web Augmented Reality – Wait, What? (Or, Pokémon Gone)

https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. …

Web Confusion, Stupidity and Shame

https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't make …


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