Conceptual and cultural fluency
It’s not about us being better practitioners. It’s a 180º Pivot to understand the business.
I don’t understand them well enough to communicate the value of the work. We can use the same skills we already use to understand the business-people’s needs better.
Better tools to work with business
The priority grid
What keeps managers up at night?
- Hiring and developing people
- Setting and Tracking goals
- Delivering value to customer, shareholders and employees
- Managing Risk
"Money is like oxygen: you need it to survive but it's not the purpose of your life." - @jessmcmullin Uxlx— Scott Berkun (@berkun) May 24, 2018
Lead, Manage, Execute: Understanding levels of abstraction and zoom levels in an Organisation
Scale and impact of the decisions is different in each level. Bigger on the top, and the more important the decision, the less the person making it knows about it.
That is because different levels of the organisation use a different language.
People, Projects and Money
Customers < Segments < Markets
Employee < Role < Team < Division
The hypothesis funnel
When we have the opportunity to connect with business, we need a way to translate that connection.
Problem or opportunity framing
Customer Experience Hypothesis
Hypothesis Driven design improves our credibility