From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses fingers for a “who let the dogs out” reference.) #uxlx pic.twitter.com/QIPAioizrJ
— Boon Sheridan (Parody) (@boonerang) May 24, 2018
https://twitter.com/boonerang/status/999597304507195392
It’s not about us being better practitioners. It’s a 180º Pivot to understand the business.
I don’t understand them well enough to communicate the value of the work. We can use the same skills we already use to understand the business-people’s needs better.
What keeps managers up at night?
"Money is like oxygen: you need it to survive but it's not the purpose of your life." - @jessmcmullin Uxlx
— Scott Berkun (@berkun) May 24, 2018
https://twitter.com/berkun/status/999598642607599616
Lead, Manage, Execute: Understanding levels of abstraction and zoom levels in an Organisation
Scale and impact of the decisions is different in each level. Bigger on the top, and the more important the decision, the less the person making it knows about it.
@jessmcmullin ot traditipnal companies, descison makers don't know the impact of decision at #uxlx pic.twitter.com/qo4wyFbxfh
— Tycho Tatitscheff (@TychoTa) May 24, 2018
https://twitter.com/TychoTa/status/999600139617689600
That is because different levels of the organisation use a different language.
Customers < Segments < Markets
Employee < Role < Team < Division
When we have the opportunity to connect with business, we need a way to translate that connection.
Problem or opportunity framing
Current solutions
Business Sources
Customer Experience Hypothesis
…
The hypotheses funnel is NOT a canvas! @jessmcmullin @uxlx @prodculture pic.twitter.com/rCg7wO8uB1
— Bruce McCarthy (@d8a_driven) May 24, 2018
https://twitter.com/d8a_driven/status/999602493779783680
Empathic Advocacy
Hypothesis Driven design improves our credibility
https://twitter.com/berkun http://scottberkun.com/about/ https://www.slideshare.net/secret/GWLIasmD09Vg6N 1884 The cutting edge field was construction. …
https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use …
https://twitter.com/brownorama http://eightshapes.com/dan-brown.html https://medium.com/eightshapes-llc/information-architecture-lenses-8a3929a106dd …
https://twitter.com/cydharrell We are not used to thinking about UX / Design with a government institution. @cydharrell sharing an experience about civic …
https://twitter.com/ChrisRisdon https://about.me/chrisrisdon Time and friction get in the way in our intent to buy or donate. There is a difference between …
https://twitter.com/kimgoodwin How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas …
https://twitter.com/jessmcmullin http://www.situ.org/ From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses …
https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there was …
https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. …
https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't make …
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