“Working on my first discovery phase, with contact with the stakeholders, there was still a lack of a method and framework. 2010 I start my own UX Strategy Consultancy. 2013 I insanely decide to write a book called UX Strategy.”
Four pillars of UX strategy by @JaimeRLevy #uxlx pic.twitter.com/vbZufkLDUX
— Jan Toman (@HonzaTmn) May 24, 2018
https://twitter.com/HonzaTmn/status/999591031212593158
Business strategy: plans and strategies the company uses to reach its goal
Value innovation: the primary utility of the product, the things that are indispensable.
Validated User Research: “The product is not a product until you are selling something”
Killer UX Design: “Making something that is frictionless”. It’s about how hard each click is.
I had to find a way to fit all these ideas in the book.
Technique 1: validating a value proposition using provisional personas and customer discovery
Technique 2: Conducting Competitive research and analysis
Technique 3: Storyboarding value innovation
Technique 4: Creating Solution Prototypes for Experiments
Technique 5: Conducting Guerrilla Research
Technique 6: Designing for conversion
I was the one who wrote it first and was lucky
And it needs to:
In practice:
https://twitter.com/berkun http://scottberkun.com/about/ https://www.slideshare.net/secret/GWLIasmD09Vg6N 1884 The cutting edge field was construction. …
https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use …
https://twitter.com/brownorama http://eightshapes.com/dan-brown.html https://medium.com/eightshapes-llc/information-architecture-lenses-8a3929a106dd …
https://twitter.com/cydharrell We are not used to thinking about UX / Design with a government institution. @cydharrell sharing an experience about civic …
https://twitter.com/ChrisRisdon https://about.me/chrisrisdon Time and friction get in the way in our intent to buy or donate. There is a difference between …
https://twitter.com/kimgoodwin How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas …
https://twitter.com/jessmcmullin http://www.situ.org/ From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses …
https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there was …
https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. …
https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't make …
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