• https://twitter.com/JaimeRLevy
  • http://userexperiencestrategy.com/

“Working on my first discovery phase, with contact with the stakeholders, there was still a lack of a method and framework. 2010 I start my own UX Strategy Consultancy. 2013 I insanely decide to write a book called UX Strategy.”


Business strategy: plans and strategies the company uses to reach its goal

Value innovation: the primary utility of the product, the things that are indispensable.

Validated User Research: “The product is not a product until you are selling something”

Killer UX Design: “Making something that is frictionless”. It’s about how hard each click is.

I had to find a way to fit all these ideas in the book.

Technique 1: validating a value proposition using provisional personas and customer discovery

Technique 2: Conducting Competitive research and analysis

Technique 3: Storyboarding value innovation

Technique 4: Creating Solution Prototypes for Experiments

Technique 5: Conducting Guerrilla Research

Technique 6: Designing for conversion

Book is released

I was the one who wrote it first and was lucky

Digital transformation needs to be from the top down

And it needs to:

  • Embraced by the whole company
  • Touch all types of technology

In practice:

  1. Build out a UI component library nd UX template frameworks
  2. Look across all new product acquisition touch points
  3. Early prototypes
  4. Look at the competitors in a platform level
  5. Experiment new ways to combine these puzzle pieces

Select one of the pages in this story UXLx - User Experience Lisbon 2018

Scott Berkun
Web The Dance of the Possible

https://twitter.com/berkun http://scottberkun.com/about/ https://www.slideshare.net/secret/GWLIasmD09Vg6N 1884 The cutting edge field was construction. …

Dan Lockton
Web Design and the Importance of Imaginaries

https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use …

Dan Brown
Web IA Lenses: A New Tool for Designing Digital Structures

https://twitter.com/brownorama http://eightshapes.com/dan-brown.html https://medium.com/eightshapes-llc/information-architecture-lenses-8a3929a106dd …

Cyd Harrell
Web Ux in Service

https://twitter.com/cydharrell We are not used to thinking about UX / Design with a government institution. @cydharrell sharing an experience about civic …

Chris Risdon
Web Shaping Behavior by Design

https://twitter.com/ChrisRisdon https://about.me/chrisrisdon Time and friction get in the way in our intent to buy or donate. There is a difference between …

Kim Goodwin
Web The Values Are the Experience

https://twitter.com/kimgoodwin How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas …

Jess McMullin
Web Speaking Ceo: Business Fluency for Designers

https://twitter.com/jessmcmullin http://www.situ.org/ From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses …

Jaime Levy
Web From Ux Strategy to Digital Transformation

https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there was …

Boon Sheridan
Web Augmented Reality – Wait, What? (Or, Pokémon Gone)

https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. …

A Disturbing Tale of Personal Growth in Four Parts by Richard Banfield
Web Confusion, Stupidity and Shame

https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't make …


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