2 min read
  • https://twitter.com/JaimeRLevy
  • http://userexperiencestrategy.com/

“Working on my first discovery phase, with contact with the stakeholders, there was still a lack of a method and framework. 2010 I start my own UX Strategy Consultancy. 2013 I insanely decide to write a book called UX Strategy.”


Business strategy: plans and strategies the company uses to reach its goal

Value innovation: the primary utility of the product, the things that are indispensable.

Validated User Research: “The product is not a product until you are selling something”

Killer UX Design: “Making something that is frictionless”. It’s about how hard each click is.

I had to find a way to fit all these ideas in the book.

Technique 1: validating a value proposition using provisional personas and customer discovery

Technique 2: Conducting Competitive research and analysis

Technique 3: Storyboarding value innovation

Technique 4: Creating Solution Prototypes for Experiments

Technique 5: Conducting Guerrilla Research

Technique 6: Designing for conversion

Book is released

I was the one who wrote it first and was lucky

Digital transformation needs to be from the top down

And it needs to:

  • Embraced by the whole company
  • Touch all types of technology

In practice:

  1. Build out a UI component library nd UX template frameworks
  2. Look across all new product acquisition touch points
  3. Early prototypes
  4. Look at the competitors in a platform level
  5. Experiment new ways to combine these puzzle pieces

UX Lx 2018

User Experience Lisbon

Select one of the pages in this story


The Dance of the Possible

https://twitter.com/berkun http://scottberkun.com/about/ https://www.slideshare.net/secret/GWLIasmD09Vg6N 1884 The cutting edge field was construction. … Read more


Design and the Importance of Imaginaries

https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use … Read more


IA Lenses: A New Tool for Designing Digital Structures

https://twitter.com/brownorama http://eightshapes.com/dan-brown.html https://medium.com/eightshapes-llc/information-architecture-lenses-8a3929a106dd … Read more


Ux in Service

https://twitter.com/cydharrell We are not used to thinking about UX / Design with a government institution. @cydharrell sharing an experience about civic … Read more


Shaping Behavior by Design

https://twitter.com/ChrisRisdon https://about.me/chrisrisdon Time and friction get in the way in our intent to buy or donate. There is a difference … Read more


The Values Are the Experience

https://twitter.com/kimgoodwin How do I get my organisation to value design? This question puts the focus on design and kind of leaves out the other areas … Read more


Speaking Ceo: Business Fluency for Designers

https://twitter.com/jessmcmullin http://www.situ.org/ From @jessmcmullin “This talk is about the things I wish I’d told myself 15 years ago.” (Crosses … Read more


From Ux Strategy to Digital Transformation

https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there … Read more


Augmented Reality – Wait, What? (Or, Pokémon Gone)

https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. … Read more


Confusion, Stupidity and Shame

https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't … Read more


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