“Working on my first discovery phase, with contact with the stakeholders, there was still a lack of a method and framework. 2010 I start my own UX Strategy Consultancy. 2013 I insanely decide to write a book called UX Strategy.”
Business strategy: plans and strategies the company uses to reach its goal
Value innovation: the primary utility of the product, the things that are indispensable.
Validated User Research: “The product is not a product until you are selling something”
Killer UX Design: “Making something that is frictionless”. It’s about how hard each click is.
I had to find a way to fit all these ideas in the book.
Technique 1: validating a value proposition using provisional personas and customer discovery
Technique 2: Conducting Competitive research and analysis
Technique 3: Storyboarding value innovation
Technique 4: Creating Solution Prototypes for Experiments
Technique 5: Conducting Guerrilla Research
Technique 6: Designing for conversion
Book is released
I was the one who wrote it first and was lucky
Digital transformation needs to be from the top down
And it needs to:
- Embraced by the whole company
- Touch all types of technology
- Build out a UI component library nd UX template frameworks
- Look across all new product acquisition touch points
- Early prototypes
- Look at the competitors in a platform level
- Experiment new ways to combine these puzzle pieces