The more people’s brain is in auto pilot, the better ?
The reptilian brain is great for conversion.
What is our responsibility to the user?
Task completion is not the same as goal fulfillment. #uxlx #fairytale https://t.co/jOZrTCbrXX
We made things so simple that we are losing relevance for the user. Who needs to accidently buy 18 L of milk anyway?
Task completition is not the same as goal completion. We need to turn off the auto pilot and help the user think.
monicadefonseca: ... you cannot make everything that easy! Is not fair #Uxlx @axbom
axbom: Making it hard for people to join can give you loyal, active and serious users. #uxlx #fairytale
Making it hard for people to join can give you loyal, active and serious users. #uxlx #fairytale pic.twitter.com/bvnTHOZ5fy
— Per Axbom (@axbom) May 26, 2016
filipexav: "Making something easy does not create loyalty. Understanding people's real story does. Patience does" @axbom #uxlx
People need to feel accomplishment
It is liberating to clear obstacles, game designers add obstacles to increase satisfaction.
Alan Cooper #RanchStories The father of visual basic Writing feature packed bug free software didn’t guarantee success Most significant innovation is …
@gilescolborne gilescolborne: How I stopped worrying and learned to love algorithms. https://t.co/iYFZMDFD70 #uxlx How I stopped worrying and learned to …
@lissijean https://www.slideshare.net/mobile/MelissaPerri/designing-to-learn The controversial subject of the MVP Great for testing yet some teams seem …
@stephanierieger http://slideshare.net/yiibu http://www.slideshare.net/yiibu/the-emerging-global-web The online World is saturated in developed economies …
Per Axbom The more people’s brain is in auto pilot, the better ? The reptilian brain is great for conversion. What is our responsibility to the user? …
These are my notes from UX LX 2016, recently recovered from Evernote and therefore being published outside of their natural sequence. For the rest of the …
@caseorganic We are all cyborgs, we use objects and technology to go outside our natural environment or be able to do new things. We are waking up next to …
UXLx UXLx brings professionals from all over the world to Lisbon for 3 whole days of trainning and networking. Next edition is taking place on the 23rd and …
UXLx This is possibly the biggest conference for User Experience professionals of any field. Next edition is on the 23 and 26th of May 2017. Programme and …
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