The more people's brain is in auto pilot, the better ?
The reptilian brain is great for conversion.
What is our responsibility to the user?
Task completion is not the same as goal fulfillment. #uxlx #fairytale https://t.co/jOZrTCbrXX
We made things so simple that we are losing relevance for the user. Who needs to accidently buy 18 L of milk anyway?
Task completition is not the same as goal completion. We need to turn off the auto pilot and help the user think.
monicadefonseca: ... you cannot make everything that easy! Is not fair #Uxlx @axbom
axbom: Making it hard for people to join can give you loyal, active and serious users. #uxlx #fairytale
filipexav: "Making something easy does not create loyalty. Understanding people's real story does. Patience does" @axbom #uxlx
People need to feel accomplishment
It is liberating to clear obstacles, game designers add obstacles to increase satisfaction.