There is a lot of disclaimers in talks about augmented reality. Things change fast.
https://twitter.com/bam_lab/status/999573435616579584
Is it AR? VR? MR? These concepts have an amazing continuum, a wide spectrum of how AI can be a part of our daily life. We are still debating our relationship with the computer.
https://twitter.com/marekkalnik/status/999573957408952320
With Pokemon suddenly everyone was talking about augmented reality. It was an epidemic type of technology. It was a weird wave of fun and chaos.
AR’s evolution
https://twitter.com/AuroreMa27/status/999574788422209536
More companies became involved into AR after Pokemon Go. It is now maturing into a platform but it’s not ubiquitous yet. Yet, smartphones are giving us the tools to use AR. We have the required technology in our pockets. All it takes is a camera.
It also lets us do some crazy things:
- Smart mirrors
- Smart toothbrushes!
- …
And it can give us useful things:
- Real time information about the world around us
- Tools to learn how to draw
- Directions
https://twitter.com/AudaxUx/status/999577754529132544
https://twitter.com/axbom/status/999576255782703104
AR is reaching the age of usefulness, it’s stabilising an expanding. It’s also getting more interest from executives.
https://twitter.com/beantin/status/999577001123090433
Great AR is customer focused, and how can we build it ourselves?
The challenge is that people struggle to get started.
Before
- You don’t need AR tools to prototype AR
- Build it for people who are already mobile friendly
- Consider how you will measure success
During
- Narrow scenarios and embrace your constraints.
- Prepare for lots of post-build testing
After
- Consider the personal impact
https://twitter.com/berkun/status/999580480730255360
Solve real problems
Map customer needs, think about their lifecycle and find a place where AR can really help them.
- Expand options for consideration (Ikea, Warby Parker, Sephora are a few examples)
- Prevent post-purchase problems (Customer manual from Hyundai)
