Business

The Right Way to Solve Complex Business Problems

https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about … Read more

Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more

Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an … Read more

The True Measure of a Startup

This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I … Read more

Bruno Amaral

Full Digital Strategy

I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly … Read more

Fiverr

https://www.fiverr.com/

Fiverr is the website where you find freelancers to help you with little things to make your life easier. It could be a simple …

Outplanr

https://www.outplanr.com/

Managing a project is a challenge on its own, when that implies managing a team it may become overwhelming.

Outplanr makes it …

Kill the Gurus

Well, actually don’t kill them. Deep down, some are nice people just trying to get by. Their only way to keep the conversation going is to write … Read more

The Attention Economy

The attention economy is a nice way to describe what people who sell advertising do, they sell our attention. This episode of Hidden Brain talks about how … Read more