Business
![](https://brunoamaral.eu/post/the-right-way-to-solve-complex-business-problems/images/hbr-ideacast_hua3fd2228cc597a7a6785c36ae40ba878_183730_402x269_fill_q75_lanczos_smart1.jpg)
https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about …
![](https://brunoamaral.eu/post/storytelling-in-advertising/images/5412729097_2e898dbd14_o_hu15417d4f5e22706e685b08f994b5ccd6_241067_402x269_fill_q75_lanczos_smart1.jpg)
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in …
![](https://brunoamaral.eu/post/maersk-social-media-case-study/images/8789315200_a1ed1fe93e_o_hue4f2ca8bc3fe5878843f98798fe4b5a7_247196_402x269_fill_q75_lanczos_smart1.jpg)
This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an …
![](https://brunoamaral.eu/post/the-true-measure-of-a-startup/image-20180424102004090_hu369a0e3579d052bdfcd0cbdbe8116bdb_237205_402x269_fill_q75_lanczos_smart1.jpg)
Unsplash LogoAlves&Pires This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true …
![](https://brunoamaral.eu/post/full-digital-strategy/william-iven-19843_huc2a322af7333f24da107af8a7ff0729c_1275122_402x269_fill_q75_lanczos_smart1.jpg)
I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly …
![](https://brunoamaral.eu/post/fiverr/images/fiverr_hu84dfb3a7deaab90b9e3d8b629a69c0b9_30487_402x269_fill_q75_lanczos_smart1.jpg)
https://www.fiverr.com/ Fiverr is the website where you find freelancers to help you with little things to make your life easier. It could be a simple …
![](https://brunoamaral.eu/post/outplanr/images/outplanr_hua0d4d4b24f4da3a102e4452ac738b95f_93799_402x269_fill_q75_lanczos_smart1.jpg)
https://www.outplanr.com/ Managing a project is a challenge on its own, when that implies managing a team it may become overwhelming. Outplanr makes it …
![](https://brunoamaral.eu/post/kill-the-gurus/david_shing_hu23957a63a7d2123dbafe17b42d0fdd3a_322118_402x269_fill_q75_lanczos_smart1.jpg)
Well, actually don’t kill them. Deep down, some are nice people just trying to get by. Their only way to keep the conversation going is to write …
![](/static/images/shannon-potter-bHlZX1D4I8g-unsplash.jpeg)
The attention economy is a nice way to describe what people who sell advertising do, they sell our attention. This episode of Hidden Brain talks about how …
![](https://brunoamaral.eu/post/hey-seur/seur_hua5fe3bfc6fc33ec1485bf8e83610606d_46332_402x269_fill_lanczos_smart1_3.png)
Hey Seur, I really think you should listen to your stakeholders. Me and many others made purchases to Amazon.ES. Mine was made on the 29th of November. It …