Business
Business
The Right Way to Solve Complex Business Problems
https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about … Read more
Business
Storytelling in Advertising
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more
Business
Maersk Social Media Case Study
This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an … Read more
Business
The True Measure of a Startup
© Alves&Pires The article below was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after … Read more
Business
Full Digital Strategy
I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly … Read more
business
Kill the Gurus
Well, actually don’t kill them. Deep down, some are nice people just trying to get by. Their only way to keep the conversation going is to write … Read more
Business
The Attention Economy
The attention economy is a nice way to describe what people who sell advertising do, they sell our attention. This episode of Hidden Brain talks about how … Read more