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Business

The Right Way to Solve Complex Business Problems

https://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems.html Corey Phelps, a strategy professor at McGill University, talks about … Read more

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Business

Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more

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Business

Maersk Social Media Case Study

This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an … Read more

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Business

The True Measure of a Startup

© Alves&Pires The article below was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after … Read more

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Business

Full Digital Strategy

I am recovering loose notes from months back, and seeing if they are in any condition to be published. This one needed some revisions and additions, mostly … Read more

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Business

Fiverr

https://www.fiverr.com/

Fiverr is the website where you find freelancers to help you with little things to make your life easier. It could be a simple …

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Business

Outplanr

https://www.outplanr.com/

Managing a project is a challenge on its own, when that implies managing a team it may become overwhelming.

Outplanr makes it …

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business

Kill the Gurus

Well, actually don’t kill them. Deep down, some are nice people just trying to get by. Their only way to keep the conversation going is to write … Read more

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Business

The Attention Economy

The attention economy is a nice way to describe what people who sell advertising do, they sell our attention. This episode of Hidden Brain talks about how … Read more

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