Communication, Social Media, and Robots
This site started in 2006 as a blog and it never lost its genesis, but it is now much more than that. It is a record of what I have seen in the context of …
Bruno Amaral
Posted on 4 November, 2021
Communication
Communication Strategy is About Solving Problems Before They Happen
Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …
Bruno Amaral
Posted on 19 September, 2019
Business
Storytelling in Advertising
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in …
Bruno Amaral
Posted on 6 December, 2018
Business
Maersk Social Media Case Study
This is a small note for myself, about Maersk’s work on social media and how they managed to turn something as plain as shipping containers into an …
Bruno Amaral
Posted on 5 December, 2018
Geek
Web
If You Build It We Will Hack It
First, an important note. The cinemagraph you see in this page comes from Ross at Second Crop Creative. He has some amazing work in his portfolio that you …
Bruno Amaral
Posted on 19 July, 2017
