Oh what a week!

I had the opportunity to chat with third year PR students about what AI means to them and the Future of their discipline.

If you are curious, here’s the slide deck on AI and Public Relations, it was the same I used for Waddsconf where Stephen Waddington asked a panel to “Explore the impact of AI on public relations”

For the AI scene, Alpaca is the new shiny object. Same as GPT but at a fraction of the cost and open source.

https://newatlas.com/technology/stanford-alpaca-cheap-gpt/

https://cocktailpeanut.github.io/dalai/

https://github.com/tatsu-lab/stanford_alpaca

Under the same topic, António Lopes published the paper “A machine learning approach for mapping and accelerating multiple sclerosis research”.

This is a description of the method we use for GregoryAI.

Overal this week was filled with good things. New friends, new opportunities, and new hopes.

Photo by Michael Skok on Unsplash

My favorite productivity tool, Notion

https://affiliate.notion.so/brunoamaral

If you sign up using the link above, let me know and I will offer a 1h mentoring session to get you up and running.

Unsplash Logomichael skok

Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

Select one of the pages in this story Weekly Journal

Some things are just too big to toot about.

Your Spotify Wrapped
Week 48

For week 47, the reflection was about creativity in the age of the algorithm, and right after, Spotify Wrapped took over my social media feeds. From a …

Bruno Amaral
Bruno Amaral
Posted on 4 December, 2023
Communities in the age of algorithms
Week 47

The New Yorker published a nice piece about Why The Internet Isn’t Fun Anymore. And the scenario described is spot on. The algorithms that social …

Bruno Amaral
Bruno Amaral
Posted on 28 November, 2023
Art is faster than tech
Week 46

What’s going on with OpenAI, Sam Altman and Microsoft? I have no idea and will not try to stitch up a theory like everyone else. Instead I just want …

Bruno Amaral
Bruno Amaral
Posted on 22 November, 2023
Building transparent websites
Week 45

I got excited with the work that started last week. A bit of context first. Since 2021, I have been running the Gregory MS Project and it grew more than I …

Bruno Amaral
Bruno Amaral
Posted on 13 November, 2023
Week 44

If you missed it, OpenAI held a conference with some exciting news for developers. …

Bruno Amaral
Bruno Amaral
Posted on 2 November, 2023
Information wants to be free
Week 43

Remember Aaron Swartz? He was a prime example of what the internet and the web can be. When he was 14 he was already contributing to the web with the RSS …

Bruno Amaral
Bruno Amaral
Posted on 31 October, 2023
Putting things into place
Week 42

Things never happen at the speed we want. It’s either too fast and we feel overwhelmed or too slow and we feel anxious. When I am faced with the …

Bruno Amaral
Bruno Amaral
Posted on 22 October, 2023
Quality over consistency
Week 41

I had to pause this newsletter for personal reasons and I missed it. Writing these notes became a reflection that calms me and helps me make sure I’m on …

Bruno Amaral
Bruno Amaral
Posted on 16 October, 2023
When to pull a MacGyver
Week 36

The regular topic on my mind these last two weeks is how some details ammount for nothing towards a certain goal. And it’s not about the size of …

Bruno Amaral
Bruno Amaral
Posted on 12 September, 2023
Not the rule
Week 34

The right value in the right place People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this …

Bruno Amaral
Bruno Amaral
Posted on 25 August, 2023
How to make your own luck
Week 33

Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …

Bruno Amaral
Bruno Amaral
Posted on 16 August, 2023
Knowledge management and robber barons
Week 32

Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …

Bruno Amaral
Bruno Amaral
Posted on 15 August, 2023
PR isn't just about relationships and gurus aren't cool
Week 31

On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …

Bruno Amaral
Bruno Amaral
Posted on 2 August, 2023
Week 30

The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …

Bruno Amaral
Bruno Amaral
Posted on 30 July, 2023
Tarot readings on TikTok and the tech Wizard of Oz
Week 29

I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …

Bruno Amaral
Bruno Amaral
Posted on 24 July, 2023
Everything is a network
Week 28

A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …

Bruno Amaral
Bruno Amaral
Posted on 12 July, 2023
Week 27

AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …

Bruno Amaral
Bruno Amaral
Posted on 2 July, 2023
Tools for branding and tools for the mind
Week 26

The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …

Bruno Amaral
Bruno Amaral
Posted on 28 June, 2023
New tools and same thoughts
Week 25

“Think Different” used to be Apple’s motto. Lately I wonder where that motto is in the way they run their business, and how much we are …

Bruno Amaral
Bruno Amaral
Posted on 27 June, 2023
Week 24

Been trying to catch up with, well, life. Work wise, at the Lisbon Collective we have built an extensive in depth audit for websites of any size. Given a …

Bruno Amaral
Bruno Amaral
Posted on 13 June, 2023
Week 23

This is going to be a shorter newsletter than usual. “Life is what happens when you’re busy making plans” was a very true statement last week. I had the …

Bruno Amaral
Bruno Amaral
Posted on 5 June, 2023
Week 22

There is something on my mind lately, have you noticed LinkedIn is filled with answers to questions nobody asked? Other social media channels are filled …

Bruno Amaral
Bruno Amaral
Posted on 4 June, 2023
Week 21

Some quick news, about GregoryAI) and what me an António Lopes have been up to. Last week we registered a Non Profit after an epic battle against …

Bruno Amaral
Bruno Amaral
Posted on 29 May, 2023
Week 20

This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further. …

Bruno Amaral
Bruno Amaral
Posted on 21 May, 2023
Week 19

Where’s my Web? After this week’s major win, I have been searching for that feeling of community we had online. I found only a box of …

Bruno Amaral
Bruno Amaral
Posted on 9 May, 2023
Week 18

Ok this one is a bit different, come here. The GregoryMS project received a fantastic spotlight by the Público newspaper, “Bruno e os amigos criaram …

Bruno Amaral
Bruno Amaral
Posted on 1 May, 2023
Week 17

My latest endeavour, writing a paper on the impact of AI for PR. It will include a Case Study for Gregory, the Multiple Sclerosis research assistant and …

Bruno Amaral
Bruno Amaral
Posted on 24 April, 2023
Week 16

Writing these weekly notes is an exercise in memory. What did I do this last week? Am I on track for what I want to achieve? After the tribulations, this …

Bruno Amaral
Bruno Amaral
Posted on 23 April, 2023
Week 15

You’d think coming back to my routine would be easy, no? I did too, but it wasn’t. Between clients, school and life as we know it, I barely …

Bruno Amaral
Bruno Amaral
Posted on 10 April, 2023
Week 14

Still here, still standing. Last two weeks, I’ve been in the hospital (nothing serious) and only returned to my routine Friday 7^th. This meant …

Bruno Amaral
Bruno Amaral
Posted on 8 April, 2023
Week 13

Week 13 comes with little in terms of thrills. I’ve been out of commission, sort of. Which is not to say that I haven’t been scheming and …

Bruno Amaral
Bruno Amaral
Posted on 26 March, 2023
Week 12

Oh what a week! I had the opportunity to chat with third year PR students about what AI means to them and the Future of their discipline. If you are …

Bruno Amaral
Bruno Amaral
Posted on 20 March, 2023
Week 11

Not much this week, work as been demanding. On a personal note, I’ve been looking into finding a path to get the autologous hematopoietic stem cell …

Bruno Amaral
Bruno Amaral
Posted on 13 March, 2023
Week 10

Lately my friends hear me say this a lot, “I know it’s not meant to be easy, but why does it always have to be a struggle?”. …

Bruno Amaral
Bruno Amaral
Posted on 10 March, 2023
week 9

Things haven’t been easy lately. I’ve been working in growing the Lisbon Collective agency, and focusing on my health. Also, Gregory AI was …

Bruno Amaral
Bruno Amaral
Posted on 3 March, 2023
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