Lately my friends hear me say this a lot, “I know it’s not meant to be easy, but why does it always have to be a struggle?”. There’s a chance for me to improve my physical health, I just don’t know how I will get there. Yet.

Work wise, actually had fun building a new tool for the Lisbon Collective consulting. We can now run a Google Lighthouse Audit across a full website. This audit comes with several Search Engine Optimization (SEO) takeaways. In a time when Bing is using AI, this will be important for every company. SEO is no longer just about keywords, it’s about passing information to the Artificial Intelligence Large Language Models.

On that note, Andrew Bruce has a different view.

Online media coverage is the most valuable SEO content you can get. A new report backs up this claim.

Andrew Bruce

But if that coverage is not technically acessible by search engines, we’re back to square one.

For your communication and Public Relations work, Stephen Waddington has a nice roundup on how to use AI.

And this links back to the need to attribute our results to the actual effort and tasks that got us there.

Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023

A few other links that may help you.

Notion now has an AI feature, and I’m a self proclaimed ambassador for them. Get in touch if you’d like to chat about that.

https://www.buildai.space/ promises you can build your own AI-powered web apps tailored to your business. No technical skills required.

https://checklist.gg/, is an AI-driven checklist management tool designed to help organizations get things done right every time.

My favorite productivity tool, Notion

https://affiliate.notion.so/brunoamaral

If you sign up using the link above, let me know and I will offer a 1h mentoring session to get you up and running.

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Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

Select one of the pages in this story Weekly Journal

Some things are just too big to toot about.

Week 22

There is something on my mind lately, have you noticed LinkedIn is filled with answers to questions nobody asked? Other social media channels are filled …

Bruno Amaral
Bruno Amaral
Posted on 4 June, 2023
Week 21

Some quick news, about GregoryAI) and what me an António Lopes have been up to. Last week we registered a Non Profit after an epic battle against …

Bruno Amaral
Bruno Amaral
Posted on 29 May, 2023
Week 20

This Friday 26 I will be participating in a live radio show to talk about what we are doing with GregoryAI to push Multiple Sclerosis Research further. …

Bruno Amaral
Bruno Amaral
Posted on 21 May, 2023
Week 19

Where’s my Web? After this week’s major win, I have been searching for that feeling of community we had online. I found only a box of …

Bruno Amaral
Bruno Amaral
Posted on 9 May, 2023
Week 18

Ok this one is a bit different, come here. The GregoryMS project received a fantastic spotlight by the Público newspaper, “Bruno e os amigos criaram …

Bruno Amaral
Bruno Amaral
Posted on 1 May, 2023
Week 17

My latest endeavour, writing a paper on the impact of AI for PR. It will include a Case Study for Gregory, the Multiple Sclerosis research assistant and …

Bruno Amaral
Bruno Amaral
Posted on 24 April, 2023
Week 16

Writing these weekly notes is an exercise in memory. What did I do this last week? Am I on track for what I want to achieve? After the tribulations, this …

Bruno Amaral
Bruno Amaral
Posted on 23 April, 2023
Week 15

You’d think coming back to my routine would be easy, no? I did too, but it wasn’t. Between clients, school and life as we know it, I barely …

Bruno Amaral
Bruno Amaral
Posted on 10 April, 2023
Week 14

Still here, still standing. Last two weeks, I’ve been in the hospital (nothing serious) and only returned to my routine Friday 7^th. This meant …

Bruno Amaral
Bruno Amaral
Posted on 8 April, 2023
Week 13

Week 13 comes with little in terms of thrills. I’ve been out of commission, sort of. Which is not to say that I haven’t been scheming and …

Bruno Amaral
Bruno Amaral
Posted on 26 March, 2023
Week 12

Oh what a week! I had the opportunity to chat with third year PR students about what AI means to them and the Future of their discipline. If you are …

Bruno Amaral
Bruno Amaral
Posted on 20 March, 2023
Week 11

Not much this week, work as been demanding. On a personal note, I’ve been looking into finding a path to get the autologous hematopoietic stem cell …

Bruno Amaral
Bruno Amaral
Posted on 13 March, 2023
Week 10

Lately my friends hear me say this a lot, “I know it’s not meant to be easy, but why does it always have to be a struggle?”. …

Bruno Amaral
Bruno Amaral
Posted on 10 March, 2023
week 9

Things haven’t been easy lately. I’ve been working in growing the Lisbon Collective agency, and focusing on my health. Also, Gregory AI was …

Bruno Amaral
Bruno Amaral
Posted on 3 March, 2023
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