Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use that to help people imagine new ways of living.
If men define situation as real, they are real in their consequences.
— by William Isaac Thomas and Dorothy Swaine Thomas(1899–1977)
- Narratives
- stories
- Simples cause and effect links
- Metaphors
- Myths
- Folk stories
When we don’t know how a thing works, we make it up.
— Lou Downe Head of Design UK Gov. Digital Service
@uxlx a bit more of @GOVUK pic.twitter.com/LvxFLivAGd
— Pedro Alves (@audaxux) May 24, 2018
The line between fiction and fact is getting thinner and stranger every day. Imagination and how people imagine themselves is critical. @danlockton (Paraphrased) #uxlx
— Boon Sheridan (@boonerang) May 24, 2018
Design for behaviour change
Energy is invisible, we can see it’s effect. This is key in how people perceive it. We use metaphors to understand these invisible concepts.
- Get imagination out of people’s heads and into a shared space. (Mental landscapes, civic visions, etc.)
- Explore using more qualitative forms of visualisation (helps understand patterns. Project power cord to make people “listen” to energy)
http://www.dixonlo.com/work/augmentation.html
qualitative visualization, because numbers more often lead to distracting arguments -@danlockton #uxlx pic.twitter.com/cPXWPhBar7
— Cyd Harrell (@cydharrell) May 24, 2018
- Can you design new metaphors to help people understand things in new ways?
- Can you help people experience things in new ways?
