• https://twitter.com/danlockton
  • http://danlockton.com/

Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use that to help people imagine new ways of living.

If men define situation as real, they are real in their consequences.

— by William Isaac Thomas and Dorothy Swaine Thomas(1899–1977)

Source: https://en.wikipedia.org/wiki/Thomas_theorem

  • Narratives
  • stories
  • Simples cause and effect links
  • Metaphors
  • Myths
  • Folk stories

When we don’t know how a thing works, we make it up.

— Lou Downe Head of Design UK Gov. Digital Service

Design for behaviour change

CarbonCulture

Energy is invisible, we can see it’s effect. This is key in how people perceive it. We use metaphors to understand these invisible concepts.

DrawingEnergy.com

  • Get imagination out of people’s heads and into a shared space. (Mental landscapes, civic visions, etc.)
  • Explore using more qualitative forms of visualisation (helps understand patterns. Project power cord to make people “listen” to energy)

http://www.dixonlo.com/work/augmentation.html

  • Can you design new metaphors to help people understand things in new ways?

http://newmetaphors.com/

http://marisa.lu/emoto/

  • Can you help people experience things in new ways?

Select one of the pages in this story UXLx - User Experience Lisbon 2018

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Web Design and the Importance of Imaginaries

https://twitter.com/danlockton http://danlockton.com/ Imaginaries Lab uses design methods to understand how people understand concepts and ideas, and use …

Dan Brown
Web IA Lenses: A New Tool for Designing Digital Structures

https://twitter.com/brownorama http://eightshapes.com/dan-brown.html https://medium.com/eightshapes-llc/information-architecture-lenses-8a3929a106dd …

Cyd Harrell
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Web Speaking Ceo: Business Fluency for Designers

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Web From Ux Strategy to Digital Transformation

https://twitter.com/JaimeRLevy http://userexperiencestrategy.com/ “Working on my first discovery phase, with contact with the stakeholders, there was …

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Web Augmented Reality – Wait, What? (Or, Pokémon Gone)

https://twitter.com/boonerang http://www.boonsheridan.com/ There is a lot of disclaimers in talks about augmented reality. Things change fast. …

A Disturbing Tale of Personal Growth in Four Parts by Richard Banfield
Web Confusion, Stupidity and Shame

https://twitter.com/rmbanfield https://www.freshtilledsoil.com/ Nice talk by @RMBanfield at #uxlx about "growth minset". Failure doesn't make …

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