1 min read

Look good and is good is not the same thing!

How to fight the suck?

with a good design process

FASTEST way is to test and ship it.

UXLx - User Experience Lisbon 2017

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UXLx17, a trip to the future

Foreword What you are about to read is the translation of a blog post I wrote for ActiveMedia. They wanted me to share my perspective on UX Lx and what it … Read more

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This is the way the world ends

Pompei, when Vesuvius erupted. People had time to flee, not everyone did for various reasons. It was the boiling frog effect. Rapa Nui, one of the most … Read more

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Designing Our Future

part 1 - framing Cargo Cult UX/Design Tribe was acting out rituals to attract planes carrying goods and food. We take 1000 breaths a day and don't think … Read more

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It's not failure you should be afraid of

Sorry, your browser doesn't support embedded videos, but don't worry, you can download it and watch it with your video player! Sorry, your browser doesn't … Read more

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Sex, Drugs and Infinite Scroll

Biology is an exquisite designer The problem we are asked to design for a future we don't know how it will be. It's difficult to look far ahead 1. Product … Read more

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Anticipatory design and invisible UI

If you don't anticipate people's need, you're not doing UX. All the attempts for anticipating the user's needs, is actually causing stress and leading to … Read more

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Design for Bad

We design services and products for a happy outcome but bad news is part of day to day. we don't get the perfect match on dating apps we don't get results … Read more

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Practical jobs to be done

https://Mural.co What is disruption for business examples of disruption: Wikipedia Amazon Mp3 … GoToMeeting launched HD video calls, it justified … Read more

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Articulating Design Decisions

What makes a design GOOD? Simplicity, a good use of space, when you can't remove anything else? We are terrible at talking about design. It's good when it … Read more

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An opposite truth

There is ambiguity ineherent to architecture. What does good mean? There is no right way. LATCH is our first five iterations to organize things. Niels Bohr … Read more

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Becoming SuperHuman

We use cibernetic tools everyday, from the tutorial videos to the GPS on our car. But The user is doing all of the work. We have limited working memory. … Read more

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