About a year ago, most people didn’t know that Facebook had a separate app for messaging, and Messenger didn’t offer much that you couldn’t already get from the Facebook app. Since then, Messenger was completely redesigned, and it’s now used by millions of people. Learn how the team approached the task of redefining Messenger and struggled with separating it from Facebook.

  • See how the voice of a sub-brand emerged.
  • Get tips for writing content that’s really mobile-first.
  • Hear some approaches for delivering bad news to your audience.

First people reacted negatively to the new app and the forced migration

Second, people reacted against the permissions requested by the app

PR Team worked to clear this up, but people were deleting the app from their phones.

Messenger : Myths vs Facts

notice on the app that directed people to a page that acknowledged the rumors.

  1. prepare people for change and explain why it is being done
  2. sometimes more words are better (explain in detail what is going on to users)
  3. take time to test and iterate
  4. content strategists can lead UX projects too

 


Bruno Amaral

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …

Select one of the pages in this story UXLx - User Experience Lisbon 2015

Stephen Wendel
communication 3 strategies for behavior change

Stephen Wendel 3 strategies for behavior change Intro supporting conscious choices fitbit opower hellowallet as well as other companies and agencies who …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Lisa Welchman
communication Are we architecting the information age?

book: managing chaos …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Brad Frost
communication Atomic Design

Frameworks and tools have pitfalls Possible solution: Atomic Design with @brad_frost at #uxlx pic.twitter.com/gz4XOe3Gc8 — Rafa Torres (@RafaTorres) …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Josh Seiden
communication Building innovation in real time

hashtags show up in 2007 but twitter only added support in 2009 Weight watchers example. “I’m a coach, i’m real.” the system is not …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Mike Atherton
communication Designing with linked data

Tim Berners Lee Defined a system of decentralised information that could be connected together. And We built … websites with ugly gifs. For us, it is …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Abby Covert
communication Information architecture for everybody

Our world is full of messed up stuff that causes a lot of questions as to what we do as designers, marketing, etc. A large part of this mess is …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Josh Clark
communication Magical Ux and the Internet of things

Interaction is moving off the screen and into the environment around us. Cut the steps between thinking and doing — steven ____ ? We tend to think about …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Marissa Phillips
communication Separation Anxiety: Messenger from Feature to Standalone App

About a year ago, most people didn’t know that Facebook had a separate app for messaging, and Messenger didn’t offer much that you couldn’t already get …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Stephen Hay
communication The art of deception

uxlx.zerointerface.nl people who stand to gain something from you have motive to deceive you I <3 Deception Deception can be found in a number of places …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
communication Wayfindr

Wayfindr jumalis_: Now @the_uMe speaking about #wayfindr at #uxlx. Service that enables vision impaired people getting around London. @teachmeuxsensei: …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Nicole Fenton
Web Words as material

Nicole Fenton Words as material What’s the number one thing that sabotages projects for you? silos miss communication client not communicating needs …

Bruno Amaral
Bruno Amaral
Posted on 7 June, 2015
Subscribe

Enter your email to get a weekly digest of new posts.