1 min read

Virago is a book store with an irreverent brand personality.

We looked into the audience that was already following the brand.

Tone of Voice:

  • Agenda setting
  • Classic
  • Lively

The audience looks to them for books that challenge the status quo, and the tone of voice had to show that desire.

Know your style

  • Consistant
  • Beautiful
  • Attention grabbing

For virago the look needed to be classic and simple, but not fall too far from its values.

Know the platform

  • Stories
  • Influencers
  • Hashtags
  • Trends

These are tools to help convert people into followers.

Know your analytics

This allows to fly with a true north.

  • Impressions
  • Reach
  • Followers

Don’t just focus on the follower numbers, it’s a basic indicator. The reach is a better indicator of your value as an instagram channel.

What draws people in is the consistency in how the account is managed, as well as the quality of the content.

Stories can help a brand whose interaction and growth seems to have stagnated.

#Spark 2018

Ignite Conversations That Connect.

Select one of the pages in this story

header
Web

LIVE! Lessons From Going Live Around the World

@sree Https://bit.ly/sreespark Https://bit.ly/sreetips What I’ve learned from doing hundreds of live videos - my brand-new presentation at #spark in … Read more

header
Web

Winning in Times of Google Apple Facebook and Amazon (GAFA)

https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult … Read more

header
Web

Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of … Read more

header
Web

Opening Keynote: The Day After Tomorrow - The Future Anatomy Of Your Martech Stack

Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a … Read more

header
Web

Organic Instagram Growth: A bookish Case Study

Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda … Read more

header
Web

Bringing Social to the Boardroom: How to Drive Real Business Value Through Social Insights

@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an … Read more

header
Web

How to Monetize Social Media

https://twitter.com/janos_ienciu Social media is already a pay to play world. Groups and Hashtags: are good ways to find and lure people instead of chasing … Read more

header
Web

Turning Strangers Into Friends: Pulling Up A Stool Next To Your Mates, Not Your Followers

Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and … Read more

header
Web

How to Build a Content Machine Without Spending a Cent

Lisa Toner https://twitter.com/lisatoner13 https://ettch.org/ Bad news, money does not grow on trees and people who have it spend it on absurd things, like … Read more

Follow

Enter your email to get a weekly digest of new posts.