Communication
Three steps to demystify a crisis
I have a feeling that in Portugal there is a very strange way to look at what is “a crisis”. So, this article is by no means innocent it is meant to set a …
Bruno Amaral
Posted on 28 January, 2013
Communication
How to prove the value of PR in a time of crisis
Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, …
Bruno Amaral
Posted on 12 October, 2010