Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …
Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings.
The point of these articles is to bring down popular concepts such as “Web 2.0”, “Social Media”, “Social Web”, “Social Networks” and a number of others. These concepts tend to be misunderstood and misused, as a result Communication Professionals are faced with unrealistic expectations about what they do, how the tools they use work and what results are to be achieved.
Simply put, just because a word is used often it does not mean it is always given the same meaning or even understood.
First we will look a bit at the evolution of the Internet, and then we will pick up the concepts one by one.
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching in the Masters Course of …
“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of O’Reilly Media …
The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the …
The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of …
To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one …
If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a …
It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) …
Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of …
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