Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings.

The point of these articles is to bring down popular concepts such as “Web 2.0”, “Social Media”, “Social Web”, “Social Networks” and a number of others. These concepts tend to be misunderstood and misused, as a result Communication Professionals are faced with unrealistic expectations about what they do, how the tools they use work and what results are to be achieved.

Simply put, just because a word is used often it does not mean it is always given the same meaning or even understood.

First we will look a bit at the evolution of the Internet, and then we will pick up the concepts one by one.

Select one of the pages in this story Fighting the hype

Rants and clarifications about core concepts of digital communication

web There is no such thing as a Web 2.0

“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of O’Reilly Media …

Bruno Amaral
Bruno Amaral
Posted on 8 October, 2010
Web Fighting the Hype, first steps

The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the …

Bruno Amaral
Bruno Amaral
Posted on 7 October, 2010
Web New Ways To Communicate

The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of …

Bruno Amaral
Bruno Amaral
Posted on 6 October, 2010
Web Publish First, Filter later

To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one …

Bruno Amaral
Bruno Amaral
Posted on 5 October, 2010
Web The Excess of Information

If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a …

Bruno Amaral
Bruno Amaral
Posted on 4 October, 2010
web Intro – The Internet

It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) …

Bruno Amaral
Bruno Amaral
Posted on 1 October, 2010
web Fighting the Hype

Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of …

Bruno Amaral
Bruno Amaral
Posted on 30 September, 2010
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