This story starts in Portugal.

Before moving on to high school, if you asked anyone they would tell you that I would be taking up computer sciences. Fortunately, that did not happen.

I do love technology, but felt that a Humanities course was a preferable route. Later, that decision took me to a Media Studies course and a specialization in Public Relations. It was here that what began as a mild choice turned into a passion.

After working with a psychology association and taking a teaching course, I spent a year working with Fujitsu Services. By then I was already one of the few Portuguese PR Bloggers.

It was around this time that I took the challenge of a Master Degree in Public Relations and Strategic Management and later the endeavour of a dissertation on values systems, social media and Online PR.

The result of these choices led me to the Euprera EuroBlog2008 Symposium, on Social media and the future of PR: New ideas, new research, new business. Two days that influenced my view of public relations henceforth.

2009 began with three months teaching public relations in Cape Verde, theory, practice and online communication. It was during this time that I helped write A proof of concept for automated discourse analysis in support of identification of relationship building in blogs, which was laterpresented at BledCom.

Today, my skills include Social Media and Public Relations Strategy, to Search Engine Optimization, creation of measurement dashboards, and online PR research to consulting in building and integrating online communication platforms.

Thus helping to apply communication technology to organizational goals in the most effective and efficient way.

What I learned in all this?

Skill is not enough to practice a discipline, it takes a passion.