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Bruno Amaral

I am a Digital Strategist, balancing technology and creativity. My consulting work is done through the Lisbon Collective, and I teach AI and Digital Communication at the Polytechnic University of Lisbon.

📍 Lisbon https://brunoamaral.eu/about

"The world is crazy, man"

Covid is still a fresh memory, and I am sitting in a café next to my flat. The barista is a friend from the Netherlands, and I have heard her say this quite a few times. I have agreed with her every time. The world is crazy and absurd, and

How AI is saving my life without magic spells

This kind of story isn't new, I know of at least two others. One is by Sid Sijbrandij, founder of GitLab, and his fight against cancer. The media picked up the story as being AI-driven, but Sid clarified that, explaining that ChatGPT served as an assistant for

Take back control of your digital life

Social media is designed to keep you hooked, not informed. There's an old-school secret to take back control of what you read.

Vibe coding for fun and no profit

I wrote my first programme at 9 on an Olivetti PC1. Now anyone can build an app by talking to an AI. But when everyone solves their own problems, who's left to solve ours?

WordPress fighting Ghosts and EmDashes

EmDash is the new content management system by Cloudflare, joining Ghost as another WordPress competitor. Both of them bring some important questions to everyone publishing content online.

Lost Post is the app the Web needs right now

Lost Post: Daily World Stories App - App StoreDownload Lost Post: Daily World Stories by Daydrift B.V. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Lost Post: Daily…App StoreDaydrift B.V. There is plenty of awful going around the web lately, which

Getting High on AI

I have been burning through my usage quota on Claude CoWork, fast.

Keeping up with the AI Hype

Everyone stopped talking about AGI. Nobody agreed on a definition and reality wasn't meeting expectations. But agents are showing good results. One of them already wrote a blog post complaining about the humans who wouldn't accept its pull request.

I can't walk, but I am taking steps

As I write this, it has been 4 days since I left the apartment. 119 hours. Today, every action is a decision based on effort and return.

Vibe Coding an Apple Health Dashboard

I rely a lot on the mobility metrics of the Apple Health app, but it's hard to reach a conclusion from those charts. So I asked Claude Haiku 4.5 to build me a small app with charts and a linear regression.