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Bruno Amaral

I am a Digital Strategist, balancing technology and creativity.

My consulting work is done through the Lisbon Collective, and I teach AI and Digital Communication at the Polytechnic University of Lisbon.

My passion project is the website Gregory-MS, where I use AI to help people with Multiple Sclerosis and neurology researchers stay up to date with the latest research and clinical trials.

Currently developing guides and resources for AI in Higher Education as part of the AI-HED project.

Around the web

What you can expect

I write about technology and how it can impact us.

  • Current Work and Projects
  • Tech commentary and AI in plain English
  • Tools and productivity hacks

Previous Work

Over the past 20 years, I’ve worked across agencies, corporations, and academia, focusing on digital communication, strategy, and innovation. My experience goes from roles in public relations, user experience, and digital strategy, as well as teaching at universities.

  • Digital Strategy & Innovation – Led digital intelligence and strategy at EDP, consulted for agencies such as comOn and Fullsix.
  • Communication & PR – Early career included work with Ogilvy, Lewis PR, and Imago, gaining experience in reputation management and online communication.
  • User Experience & Research – Worked with Webnographer on UX research and digital behaviour analysis.
  • Academic Roles – Assistant Professor at ESCS, Polytechnic University of Lisbon, and previously at the University of Cape Verde, teaching digital communication and PR.
  • Entrepreneurship – Founder of Lisbon Collective, a consultancy network, and GregoryAi, applying AI to accelerate medical research.

Cool projects I did

Stories and Projects | Come sit by the table, have a drink and read a tale
Sometimes I find myself working on projects that require a bigger spotlight. I call these Stories because a project doesn’t sound serious. A project doesn’t have to end, it may never see the light of day. A Story always begins and it always ends. It’s a work of art and passion and something we share with people we care about.
Bruno AmaralBruno Amaral

Media clippings

From MS diagnosis to GregoryAI. Bruno’s journey
Bruno shares his MS journey, aHSCT experience, and how he created GregoryAI to help patients find research and clinical trials more easily.
MS-PerspektiveNele
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Corpo clínico - T11 E011_01 - Marco António
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Corpo clínico - T11 E011_02 - Marco António
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Bruno Amaral: Gregory “facilita o trabalho de todas as pessoas que têm que investigar determinadas doenças”
O Gregory “é um assistente digital que facilita o trabalho de todas as pessoas que têm que investigar determinadas doenças”, identificando novas publicações em tempo real e selecionando o que é relevante para os doentes. “E a ideia era que alguém do lado da Neurologia pudesse olhar para aquilo que e
HealthNewsNome *
Bruno e os amigos criaram um robô que diz o que se está a fazer sobre esclerose múltipla
Depois de saber que tinha esclerose múltipla, Bruno Amaral criou com amigos um assistente digital que identifica informação sobre esclerose múltipla. Agora, procuram parcerias na área da medicina.
PúblicoTeresa Serafim, Maria Abranches
Isto Faz-se Por Cá
Gregory MS - Gregory MS é um assistente digital que tem como objetivo informar sobre o que a investigação científica está a produzir sobre a escl
RTP Play
53: António Lopes e Bruno Amaral: Inteligência artificial e robôs na saúde, Podcast Cruzamento
Neste episódio do Podcast CRUZAMENTO, André Correia e Daniel Guedelha conversam com António Lopes e Bruno Amaral sobre inteligência artificial e, de um…
Podcast Cruzamento
05: Patient-Led AI for Better Health (with Bruno Amaral)
Bruno built Gregory, a patient-led AI, to help patients find relevant, trustworthy research by filtering studies for better outcomes and time saving.
The Rare Mind - Applying Education, AI, and Data to Rare DiseasesAndre

Academic works

  1. A machine learning approach for mapping and accelerating multiple sclerosis research (2023)
  2. Gregory-MS: list of research papers relevant/not relevant for Multiple Sclerosis research (for machine learning training) 2023)
  3. David Phillips e Philip Young. PR in Practice: Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (2011)
  4. Online Public Relations: Publics and Values Systems (2009)
  5. A proof of concept for automated discourse analysis in support of identification of
    relationship building in blogs     (2009 for BledCom)
  6. A expressão da identidade organizacional em plataformas digitais: Um estudo
    exploratório (2009 for SopCom)