Bruno Amaral
I am a Digital Strategist, balancing technology and creativity.
My consulting work is done through the Lisbon Collective, and I teach AI and Digital Communication at the Polytechnic University of Lisbon.
My passion project is the website Gregory-MS, where I use AI to help people with Multiple Sclerosis and neurology researchers stay up to date with the latest research and clinical trials.
Currently developing guides and resources for AI in Higher Education as part of the AI-HED project.
Around the web
What you can expect
I write about technology and how it can impact us.
- Current Work and Projects
- Tech commentary and AI in plain English
- Tools and productivity hacks
Previous Work
Over the past 15+ years, I’ve worked across agencies, corporations, and academia, focusing on digital communication, strategy, and innovation. My experience goes from roles in public relations, user experience, and digital strategy, as well as teaching at universities.
- Digital Strategy & Innovation – Led digital intelligence and strategy at EDP, consulted for agencies such as comOn and Fullsix.
- Communication & PR – Early career included work with Ogilvy, Lewis PR, and Imago, gaining experience in reputation management and online communication.
- User Experience & Research – Worked with Webnographer on UX research and digital behaviour analysis.
- Academic Roles – Assistant Professor at ESCS, Polytechnic University of Lisbon, and previously at the University of Cape Verde, teaching digital communication and PR.
- Entrepreneurship – Founder of Lisbon Collective, a consultancy network, and GregoryAi, applying AI to accelerate medical research.
Cool projects I did
Stories and Projects | Come sit by the table, have a drink and read a tale
Sometimes I find myself working on projects that require a bigger spotlight. I call these Stories because a project doesn’t sound serious. A project doesn’t have to end, it may never see the light of day. A Story always begins and it always ends. It’s a work of art and passion and something we share with people we care about.
Bruno Amaral