Communication
Why Communication Professionals must help build a Brand Experience
Pedro shared a video about why “Experience is the New Product”, his presentation at NEXT Berlin. You should watch it or at least read the slides. His point …
Bruno Amaral
Posted on 13 March, 2013
Communication
Grunig on the Digitalisation of Public Relations
Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms …
Bruno Amaral
Posted on 29 December, 2009