Do you need analytics on your site?
You do not need “analytics” for your blog because you are neither a military surveillance unit nor a commodity trading company
Analytics are a military and financial tool. Your blog is not and you shouldn’t surveil you readers.
This day’s portion
If you work in digital marketing, you’ll deal in depersonalising, martial and downright hostile language every day. We undertake campaigns, formulate a strategy and tactics, track website visitors – often without them knowing – and convert prospects. Data is a key weapon in this war.
@paternoster@mas.to makes a good point and valuable critique to Marketing, PR, and other communication professions.
I keep analytics on my projects for two reasons. 1. It is my way to pay attention to what others may be saying about what I care about. 2. It's a way to make sure I am not just talking with myself.
Another example, Gregory-MS needs to prove it is causing any measure of impact for it to be taken seriously.
Should Communication professionals ditch the Military Tactics and dehumanising methods? For sure. We need a more Values System approach to communication, one that builds communities in a world that is so self-centred and isolated.
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